Leading Brands in Canada's Home & Garden Shopping Category: Q3 2023 Overview

Introduction

In the dynamic Home & Garden Shopping sector, certain brands have distinguished themselves in Canada during Q3 2023. With robust digital footprints, IKEA, Home Depot, and Wayfair have captured significant monthly audiences across their websites and apps. Utilizing data from Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics, we delve into the performance and trends of these leading brands from Q2 to Q3 2023.

IKEA

IKEA is renowned for its innovative and affordable home furnishings. Its digital presence is noteworthy, with significant monthly audience engagement on ikea.com and the IKEA app.

• Audience Trends: The website experienced substantial growth, peaking in July with over 52M visits. The monthly true audience consistently grew, surpassing 3.7M in September. Notably, web-only visitors dominated, though app engagement was strong, with app-only visitors increasing to over 370K.

• App Engagement: The IKEA app saw a rise in monthly active users, reaching over 660K in September, highlighting a growing preference for mobile shopping experiences.

• Ad Spend & Channels: IKEA’s monthly ad spend increased significantly in August, nearing $1M, with substantial impressions primarily through Facebook and Instagram.

Home Depot

Home Depot, a leader in home improvement, showcases its digital strategy through its website homedepot.com and the The Home Depot app.

• Audience Trends: Despite a slight decline in visits, the site maintained a stable monthly true audience above 3.4M in Q3. The web platform remained dominant, with app-only visitors increasing gradually.

• App Engagement: The app maintained a steady monthly active user base, hovering around 270K to 300K through the quarter.

• Ad Spend & Channels: Home Depot’s monthly ad spend peaked in July, exceeding $2M, with Facebook and YouTube being the primary channels for impressions.

Wayfair

Wayfair, known for its vast selection of home goods, extends its digital presence through the wayfair.com website and the Wayfair - Shop All Things Home app.

• Audience Trends: The website saw fluctuations, with visits peaking in July at over 36M. The monthly true audience remained around 2M by September, with a balanced mix of web and app engagement.

• App Engagement: The app observed a slight decrease in monthly active users, ending the quarter with over 510K.

• Ad Spend & Channels: Ad spend was consistent, with Facebook and Instagram leading in impressions. The monthly spend reached nearly $800K in July.

Conclusion

The Home & Garden Shopping category in Canada is marked by the strong digital strategies of IKEA, Home Depot, and Wayfair. Sensor Tower’s comprehensive data offerings have been instrumental in uncovering these insights, underscoring the importance of understanding cross-platform user behavior in today’s digital landscape. For decision-makers, leveraging Sensor Tower’s analytics can provide a critical edge in crafting effective strategies and optimizing digital investments.