Leading Brands in Germany's Beauty Retail Sector: Q3 2023 Insights

In the bustling landscape of beauty retail in Germany, Q3 2023 has seen significant activity from leading brands such as Flaconi, Notino, and Sephora. With Sensor Tower's comprehensive data, we provide an in-depth analysis of these brands' digital performance across websites and apps.

Flaconi

Flaconi is renowned for its extensive range of beauty products and exceptional online shopping experience. Its digital footprint is notable, with its website flaconi.de and the Flaconi app leading the charge in user engagement.

• Audience Trends:

  • The website maintained a strong presence with visits fluctuating between 12.5M and 16.5M throughout the quarter.

  • The monthly true audience remained stable, exceeding 1.8M in both July and September, despite a dip in August.

• App Engagement:

  • The app saw a consistent increase in monthly active users, from 252K in July to nearly 292K by September.

• Ad Spend & Channels:

  • Flaconi's monthly ad spend saw a gradual increase, starting at around $228K in July and reaching approximately $275K in September.

  • Facebook and Instagram were the dominant advertising channels, with Facebook impressions surpassing 42M in September.

Notino

Notino, a leader in online beauty retail, is known for its diverse product offerings and competitive pricing. Its online presence is driven by its website notino.com and the Notino app.

• Audience Trends:

  • The website experienced a significant spike in visits, peaking at nearly 9.7M in August before settling at 6.4M in September.

  • The monthly true audience numbers remained robust, consistently hovering around 650K.

• App Engagement:

  • Monthly active users of the app increased steadily, surpassing 65K by September.

• Ad Spend & Channels:

  • Notino's monthly ad spend peaked in August at approximately $188K, with Instagram being a key platform, delivering over 19M impressions.

Sephora

Sephora, a global beauty powerhouse, is celebrated for its innovative approach to beauty retail. Its digital strategy encompasses its website sephora.com and the Sephora app.

• Audience Trends:

  • The website's visits peaked at 2.4M in August, with the monthly true audience remaining stable around 230K in July and September.

• App Engagement:

  • The app's monthly active user base was consistent, maintaining around 76K users throughout the quarter.

• Ad Spend & Channels:

  • Sephora's monthly ad spend was notably high in July at over $359K, with Instagram and TikTok being primary channels.

Conclusion

In Q3 2023, Flaconi, Notino, and Sephora demonstrated robust digital strategies, with varying focuses on web and app platforms. Sensor Tower's data provides an unparalleled view into these trends, offering critical insights into cross-platform user behavior. For more comprehensive data, Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings provide a detailed view of audience engagement and advertising strategies.

Explore Sensor Tower's offerings to gain deeper insights into the beauty retail landscape.

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