Leading Health & Wellness Brands in Germany: Q3 2023 Overview

Introduction

In the rapidly evolving Health & Wellness sector in Germany, several brands have distinguished themselves with significant digital presence and audience engagement. In Q3 2023, Shop-Apotheke B.V., DocMorris, and Komoot emerged as leaders, leveraging their web platforms and mobile apps to capture a substantial audience. This article delves into their performance, highlighting the unique insights provided by Sensor Tower’s comprehensive data offerings.

Shop-Apotheke B.V.

Shop-Apotheke B.V. maintains a strong digital footprint through its website, shop-apotheke.com, and the Redcare: Online Pharmacy app.

• Audience Trends: The website consistently attracted over 56M visits per month, with monthly unique visits hovering around 8.5M. The monthly true audience remained stable above 8.5M, with a notable increase in September.

• App Engagement: The app saw a steady rise in monthly active users, peaking at over 760K in August.

• Ad Spend & Channels: Shop-Apotheke's monthly ad spend reached nearly $360K in September, with significant monthly impressions from Facebook and YouTube channels.

DocMorris

DocMorris, with its website docmorris.de and the DocMorris Apotheke & E-Rezept app, continues to be a formidable player.

• Audience Trends: The website experienced a decline in monthly visits from 24M in July to 18M in September, while maintaining a monthly true audience close to 4M.

• App Engagement: Monthly app active users increased steadily, reaching nearly 383K by September.

• Ad Spend & Channels: DocMorris increased its monthly ad spend significantly in September, with Facebook being the primary channel, delivering over 35M monthly impressions.

Komoot

Komoot stands out in the outdoor activity niche with its website komoot.com and the komoot - hike, bike & run app.

• Audience Trends: The website saw a peak in August with 25M monthly visits, while maintaining a monthly true audience around 7.7M.

• App Engagement: The app's monthly active users remained robust, averaging over 6.3M throughout the quarter.

• Ad Spend & Channels: Komoot's monthly ad spend was minimal, with a slight presence on Instagram in August and September.

Conclusion

The Health & Wellness landscape in Germany during Q3 2023 highlights the strategic use of digital platforms by leading brands. Through Sensor Tower’s unparalleled insights, businesses can gain a comprehensive understanding of cross-platform user behavior, vital for staying competitive. Whether through web presence or mobile engagement, these brands exemplify effective digital strategies in the health sector.

For more detailed insights, Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offer a deep dive into audience trends, app engagement, and advertising dynamics.