Leading Health Care Services Brands in Germany: Q3 2023 Analysis

Introduction

In the dynamic landscape of health care services in Germany, three leading brands—Shop-Apotheke B.V., DocMorris, and Medpex—have distinguished themselves in Q3 2023. Leveraging Sensor Tower's unparalleled data insights, we explore the performance and trends of these brands across their web and app platforms.

Shop-Apotheke B.V.

Shop-Apotheke B.V. is renowned for its comprehensive online pharmacy services, accessible through its website shop-apotheke.com and the Redcare: Online Pharmacy app.

• Audience Trends: Throughout Q3 2023, the website consistently attracted over 8.5M unique visitors monthly, with visits peaking in August at over 61M. The monthly true audience remained stable above 8.5M.

• App Engagement: The app experienced steady growth in monthly active users, reaching over 760K by September, indicating strong mobile engagement.

• Ad Spend & Channels: Total monthly ad spend varied, with a notable increase in September, surpassing $350K. Facebook and Instagram were key channels, delivering significant impressions.

DocMorris

DocMorris operates through docmorris.de and the DocMorris Apotheke & E-Rezept app, offering a wide range of pharmaceutical services.

• Audience Trends: The website's unique visitors remained stable around 3.5M monthly, with a slight decline in visits from July to September.

• App Engagement: The app showed a positive trend in monthly active users, increasing to nearly 383K by the end of the quarter.

• Ad Spend & Channels: DocMorris significantly increased its monthly ad spend in September to over $225K, with Facebook being the primary channel for impressions.

Medpex

Medpex's digital footprint includes medpex.de and the medpex Apotheken Versand app, focusing on pharmaceutical deliveries.

• Audience Trends: The website witnessed a peak in August with over 2.1M unique visitors, while the monthly true audience hovered around 2.2M.

• App Engagement: The app's monthly active user base declined slightly, ending September with approximately 369K users.

• Ad Spend & Channels: Medpex maintained a consistent monthly ad spend, primarily on Facebook, delivering over 3M impressions.

Conclusion

The health care services sector in Germany remains competitive, with Shop-Apotheke B.V., DocMorris, and Medpex leading the charge. Sensor Tower's comprehensive data insights provide a unique cross-referencing capability across web, app, and advertising platforms, offering critical insights into user behavior. For more detailed insights, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights.

By consistently analyzing this data, brands can gain a strategic advantage, optimizing their digital strategies for enhanced engagement and growth. Sensor Tower's consolidated data offers unique advantages for decision-makers, reinforcing their strategic decisions in an increasingly digital market.