Leading Brands in Spain's Advertising & Marketing Sector: Q3 2023 Analysis

In the dynamic world of advertising and marketing, understanding audience engagement across platforms is crucial for businesses aiming to maximize their reach. In Q3 2023, several leading brands in Spain have demonstrated significant trends in audience engagement. This article highlights the performance of MailChimp, HubSpot, Inc., and Fiverr International Limited, utilizing comprehensive data provided by Sensor Tower.

MailChimp

MailChimp is renowned for its email marketing services, offering tools that empower businesses to manage and communicate with their audiences effectively. Its digital presence is robust, featuring both its website, mailchimp.com, and the Mailchimp Email Marketing app.

• Audience Trends: From Q2 to Q3 2023, mailchimp.com experienced a significant increase in visits, peaking at over 14M in September. Monthly true audience numbers remained stable above 370K during the quarter.

• App Engagement: The app saw a slight decline in monthly active users, settling around 1.6K in September, indicating a stronger preference for web usage among users.

• Ad Spend & Channels: MailChimp increased its monthly advertising spend significantly, reaching nearly $180K in September, with impressions surpassing 99M. Facebook remained the dominant channel, accounting for a substantial portion of impressions.

HubSpot, Inc.

HubSpot is a leader in inbound marketing and sales software, helping businesses attract, engage, and delight customers. It maintains a strong digital footprint through its website, hubspot.com, and the HubSpot app.

• Audience Trends: HubSpot’s website visits surged in September to over 11M, showcasing a strong recovery from the summer months. Monthly true audience figures showed a steady increase, reaching nearly 200K by the end of Q3.

• App Engagement: The app maintained a consistent monthly active user base, with users growing to over 17K in September, reflecting balanced interest in both web and mobile platforms.

• Ad Spend & Channels: HubSpot’s monthly ad expenditure rose steadily, culminating in nearly $30K in September, with impressions exceeding 16M. Facebook was the primary channel, supplemented by strategic Instagram campaigns.

Fiverr International Limited

Fiverr is known for its online marketplace offering freelance services across various industries. Its digital ecosystem includes its website, fiverr.com, and the Fiverr - Freelance Service app.

• Audience Trends: Fiverr’s website visits showed a decline towards September, dropping to approximately 2.7M. However, the monthly true audience remained consistent at around 143K.

• App Engagement: The app’s monthly active user base remained robust, peaking at over 54K in September, indicating a strong mobile presence.

• Ad Spend & Channels: Fiverr’s monthly advertising spend was modest compared to its peers, with September figures at around $3.3K and impressions near 1.8M. Facebook dominated Fiverr’s ad channels, with Instagram playing a supportive role.

Conclusion

The Q3 2023 analysis highlights the varied strategies and audience engagement levels of leading brands in Spain’s advertising and marketing sector. Sensor Tower’s comprehensive data, encompassing web insights, app performance, and advertising metrics, provides unparalleled insights into cross-platform user behavior. This data is instrumental for brands aiming to optimize their digital presence and advertising strategies.

For detailed insights into web and app performance, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics for advertising data.