Leading Beauty Retail Brands in France: Q3 2023 Insights

The beauty retail landscape in France is vibrant and competitive, with brands like Sephora, Nocibé, and Notino leading the charge. In Q3 2023, these brands demonstrated impressive digital engagement across their websites and applications. Leveraging Sensor Tower’s comprehensive data, we delve into the performance and trends for each brand, highlighting cross-platform dynamics and advertising strategies.

Sephora

Sephora remains a powerhouse in the beauty retail sector, showcasing a robust digital presence through its website, sephora.com, and the Sephora app.

• Audience Trends: Sephora’s website maintained a steady flow of visitors, with monthly visits hovering around 25M. In contrast, the monthly true audience peaked in August at 3.9M, before settling at 2.9M in September.

• App Engagement: The Sephora app saw stable engagement, with monthly active users slightly decreasing from 780K in August to 690K in September, reflecting a shift in user interaction.

• Ad Spend & Channels: Sephora’s ad strategy included significant investments in Facebook and Instagram, with monthly ad spends around $1M and impressions exceeding 300M consistently.

Nocibé

Nocibé’s digital strategy is centered around its website, nocibe.fr, and the Nocibé app, both contributing to its robust market presence.

• Audience Trends: The website experienced a slight increase in visits, reaching over 13M in August. The monthly true audience remained stable, averaging around 1.4M.

• App Engagement: The Nocibé app’s monthly active users were consistent, with a small increase to 240K in September, indicating steady mobile engagement.

• Ad Spend & Channels: Nocibé dramatically increased its monthly ad spend in September to $306K, focusing on Facebook and Instagram, which delivered substantial impressions.

Notino

Notino continues to expand its digital footprint through its website, notino.com, and the Notino: profumi e cosmetici app.

• Audience Trends: Notino’s website visits remained stable, with a slight peak in September at 6.1M. The monthly true audience showed growth, reaching 660K in August and maintaining strong numbers into September.

• App Engagement: The app saw an increase in monthly active users, rising to 68K in September, highlighting a growing preference for mobile access.

• Ad Spend & Channels: Notino’s advertising efforts were consistent, with a steady increase in spend, peaking at $37K in September, focusing on Instagram and Facebook.

Conclusion

In Q3 2023, Sephora, Nocibé, and Notino demonstrated strong digital strategies and audience engagement through their websites and apps. Sensor Tower’s unparalleled data insights allowed for a detailed understanding of these brands’ cross-platform performance and advertising strategies. For businesses seeking to understand and leverage digital trends, Sensor Tower’s offerings, including Web Insights, Pathmatics, and App Performance Insights, provide critical tools for navigating the competitive landscape.