Leading Grocery Brands in France: Q3 2023 Overview

Introduction

In the competitive landscape of France's grocery sector, digital engagement is crucial for brand success. This article delves into the performance of three leading brands—Lidl Stiftung & Co. KG, Picard Surgelés, and Monoprix S.A.—during Q3 2023. Utilizing Sensor Tower's comprehensive data, we explore audience trends, app engagement, and advertising strategies across these brands' websites and apps.

Lidl Stiftung & Co. KG

Overview: Known for its value-focused offerings, Lidl has established a strong digital presence with lidl.com and the Lidl Plus app.

• Audience Trends: Between Q2 and Q3 2023, lidl.com consistently attracted over 4M unique visitors monthly. Despite a dip in July, August saw a peak with visits exceeding 52M.

• App Engagement: The Lidl Plus app maintained a steady monthly increase in active users, reaching approximately 5.8M by September.

• Ad Spend & Channels: Lidl's monthly advertising expenditure showed a modest decrease from April to September, with significant focus on Facebook, accounting for the majority of impressions each month.

Picard Surgelés

Overview: Picard is renowned for its wide range of frozen food products, operating picard.fr and the Picard - Courses & Recettes app.

• Audience Trends: The website experienced fluctuating visits, with a noticeable increase in September reaching nearly 9M visits.

• App Engagement: The Picard app's monthly active user base remained relatively stable, hovering around 425K by the end of Q3.

• Ad Spend & Channels: Picard's monthly ad spend was primarily directed towards Facebook and Instagram, with a significant rise in September, resulting in over 35M impressions.

Monoprix S.A.

Overview: Monoprix is a well-known retail chain offering a variety of products, with a digital footprint including monoprix.fr and the Monoprix – M’ Loyalty app.

• Audience Trends: The website saw varying traffic levels, with a notable increase in visits during September, reaching over 4M.

• App Engagement: The app experienced a gradual rise in monthly active users, peaking at around 160K in August before slightly decreasing in September.

• Ad Spend & Channels: Monoprix's advertising efforts saw a significant spike in September, with Facebook and Instagram being the primary channels, generating over 82M impressions.

Conclusion

Lidl, Picard, and Monoprix each demonstrated unique strategies in their digital engagements during Q3 2023. Sensor Tower's unparalleled data insights reveal how these brands navigated audience trends, app engagement, and advertising spends. For businesses aiming to understand cross-platform behavior, Sensor Tower offers critical insights through its Web Insights, Pathmatics, and App Performance Insights products. These tools are invaluable for decision-makers seeking to leverage digital metrics for strategic advantage.