Leading Brands in France's Jobs & Education Category in Q3 2023

Introduction

In the dynamic landscape of Jobs & Education in France, Q3 2023 saw leading brands solidifying their positions. Indeed, Duolingo, and Babbel are at the forefront, each showcasing unique trends across their websites and apps. Sensor Tower provides unparalleled insights into these brands, offering a comprehensive view of web, app, and advertising data.

Indeed

Indeed's digital presence remains robust with its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: From Q2 to Q3 2023, indeed.com maintained a stable monthly audience, with visits fluctuating around 140M to 150M. Unique visitors remained above 6M consistently.

• App Engagement: The app's monthly active users varied slightly, averaging around 2.5M, showing a stable user base.

• Ad Spend & Channels: Indeed's monthly advertising spend peaked in June at over $490K, with significant impressions primarily through Instagram, consistently delivering over 100M impressions monthly.

Duolingo

Duolingo, known for its engaging language learning platform, captivates learners through its website duolingo.com and the Duolingo - Language Lessons app.

• Audience Trends: The website saw a steady increase in visits, peaking in August at approximately 16M. Unique visits hovered around 400K monthly.

• App Engagement: The app's monthly active users grew from 2.8M in April to over 3.3M in August, reflecting strong app engagement.

• Ad Spend & Channels: Duolingo’s monthly ad spend was relatively low, with a notable increase in June, focusing primarily on Instagram with impressions reaching over 1.2M.

Babbel (Lesson Nine GmbH)

Babbel's presence is marked by its website, babbel.com, and the Babbel - Language Learning app.

• Audience Trends: The website visits showed fluctuations, with a notable dip in May but recovering to over 4M visits in September. Unique visits remained stable around 300K.

• App Engagement: The app saw a gradual increase in monthly active users, reaching over 430K by September.

• Ad Spend & Channels: Babbel’s monthly ad spend was robust, with peaks in July and September, predominantly through Facebook and Instagram, achieving impressions exceeding 110M in July.

Conclusion

Indeed, Duolingo, and Babbel exemplify the diverse strategies leading brands employ in France's Jobs & Education sector. With Sensor Tower's comprehensive data, businesses can gain critical insights into cross-platform user behavior, ensuring they remain competitive in an ever-evolving market. Explore our Web Insights, Pathmatics, and App Performance Insights for unparalleled insights into the digital landscape.