Leading Brands in UK Food Delivery Services: Q3 2023 Analysis

In the bustling landscape of food delivery services in the United Kingdom, Q3 2023 has seen significant shifts and trends among leading brands. Leveraging Sensor Tower's comprehensive data, we delve into the performance of three major players: UberEATS, HelloFresh, and Gousto. Our analysis spans from Q2 to Q3 2023, focusing on audience trends, app engagement, and advertising strategies.

UberEATS for Customers

UberEATS maintains a dominant presence in the UK food delivery market, leveraging both its website and app.

• Audience Trends: The website, ubereats.com, experienced fluctuations, with visits peaking in August at over 26M before settling at approximately 23M in September. The monthly true audience remained stable, hovering around 10M throughout the quarter, with a notable dominance of app users over web visitors.

• App Engagement: The Uber Eats: Food Delivery app saw consistent engagement, with monthly active users slightly declining from over 9.4M in April to just above 8.9M in September.

• Ad Spend & Channels: UberEATS significantly ramped up its advertising efforts in September, spending over $5M monthly and achieving 587M monthly impressions. Key channels included TikTok and YouTube, which contributed to the majority of impressions.

HelloFresh

HelloFresh continues to attract a diverse audience with its meal kit delivery service, available both on hellofresh.com and its dedicated app.

• Audience Trends: The website saw an increase in visits from around 11M in July to over 15M in August, before stabilizing at approximately 13.8M in September. The monthly true audience also grew, reaching over 2.1M by September, with web visitors outnumbering app users.

• App Engagement: The HelloFresh: Meal Kit Delivery app maintained a steady monthly active user base, with active users fluctuating between 700K and 780K over the quarter.

• Ad Spend & Channels: HelloFresh's monthly ad spend peaked in September at over $800K, with Facebook being the primary channel, delivering substantial impressions.

Gousto (SCA Investments)

Gousto, another key player in the meal kit delivery space, showcases consistent performance across its platforms.

• Audience Trends: The website, gousto.co.uk, experienced a significant peak in July with visits surpassing 10M, before normalizing around 8.3M in September. The monthly true audience remained relatively stable, with a slight increase to over 1M by September.

• App Engagement: The Gousto app maintained consistent engagement, with monthly active users ranging from 340K to 380K throughout the quarter.

• Ad Spend & Channels: Gousto's monthly advertising spend saw a notable increase in September, reaching over $410K, with Facebook and Instagram being the primary channels for impressions.

Conclusion

The UK food delivery market in Q3 2023 demonstrates dynamic trends among its leading brands. With Sensor Tower's unrivaled data insights, businesses can better understand cross-platform user behavior and optimize their strategies. As these brands continue to adapt and grow, staying informed through Sensor Tower's Web Insights, App Performance Insights, and Pathmatics is essential for maintaining a competitive edge.