Leading Insurance Brands in the UK: Q3 2023 Performance Overview

In the dynamic landscape of the UK insurance industry, several brands have distinguished themselves with substantial digital presence and audience engagement in Q3 2023. This article delves into the performance of Admiral Insurance, Hastings Insurance Services Limited, and Cuvva Ltd, highlighting key trends across websites and apps. Sensor Tower’s comprehensive data insights enable us to explore these trends with precision and clarity.

Admiral Insurance

Admiral Insurance, a well-regarded provider known for its comprehensive coverage options, has maintained a robust digital footprint through its website, admiral.com, and its Admiral Insurance app.

• Audience Trends: Over Q3 2023, admiral.com consistently attracted over 7M visits monthly, with a steady increase in unique visits from approximately 550K in July to over 660K in September. The monthly true audience grew from over 730K in July to approximately 880K in September, with a balanced mix of web and app visitors.

• App Engagement: The Admiral Insurance app saw a continuous rise in monthly active users, starting at around 258K in July and reaching over 320K by September, reflecting growing mobile engagement.

• Ad Spend & Channels: Admiral's advertising efforts escalated significantly, with monthly ad spend increasing from about $11K in July to over $146K in September. The primary channels were Facebook and YouTube, with YouTube impressions reaching around 15M in September.

Hastings Insurance Services Limited

Hastings Insurance Services Limited, known for its customer-centric approach, operates its digital presence through hastingsdirect.com and the Hastings Direct Insurance app.

• Audience Trends: The website experienced fluctuations in visits, peaking at over 6.6M monthly in September. The monthly true audience remained stable, hovering around 900K throughout the quarter.

• App Engagement: The app’s monthly active users saw a dip in August to about 560K, but rebounded to over 620K in September, showing resilience in user retention.

• Ad Spend & Channels: Hastings focused its advertising on YouTube, with consistent monthly spends resulting in over 2M impressions in July, slightly decreasing by September.

Cuvva Ltd

Cuvva Ltd, a pioneer in flexible insurance solutions, centers its digital strategy around cuvva.com and the Cuvva app.

• Audience Trends: Cuvva.com saw a spike in visits in August, reaching over 2M monthly, but dropped to 1.2M in September. The monthly true audience peaked in August at approximately 320K before stabilizing.

• App Engagement: The Cuvva app maintained steady growth, with monthly active users rising from about 197K in July to over 222K in September.

• Ad Spend & Channels: Cuvva’s advertising strategy was diverse, with significant investments across Facebook, Instagram, and Snapchat. The total monthly ad spend decreased from over $727K in July to around $365K in September, with Snapchat and Facebook being the dominant channels.

Conclusion

The Q3 2023 performance of these leading insurance brands showcases the dynamic nature of the digital market in the UK. Admiral Insurance, Hastings Insurance Services Limited, and Cuvva Ltd each demonstrate unique strategies in audience engagement and advertising. Sensor Tower’s unparalleled data insights offer a comprehensive view of these trends, providing decision-makers with the tools needed to navigate and excel in the competitive landscape. As these brands continue to innovate, their digital strategies will be critical in maintaining and expanding their market presence. Explore Sensor Tower’s products to gain further insights into these evolving trends.