Leading Brands in GB Real Estate: Q3 2023 Analysis

Introduction

The real estate market in Great Britain is undergoing significant digital transformation, with platforms playing a pivotal role in connecting buyers, sellers, and agents. In Q3 2023, industry leaders such as Rightmove Group Limited, Zoopla Property Group Limited, and OnTheMarket (Agents' Mutual) have sustained substantial digital footprints. This article explores their performance across websites and apps, informed by Sensor Tower's unparalleled data insights.

Rightmove Group Limited

Rightmove is a dominant force in the real estate sector, renowned for its website rightmove.co.uk and the Rightmove property search app.

• Audience Trends: From Q2 to Q3 2023, Rightmove's website experienced a gradual decline in visits, from 247M in June to approximately 191M by September. Monthly unique visits remained robust, consistently above 9M.

• App Engagement: The Rightmove app maintained a stable monthly active user base, with active users around 660K in September, showing a slight decrease from earlier months.

• Ad Spend & Channels: Rightmove's monthly advertising expenditure peaked in July and September, with each exceeding $115K, primarily through Instagram and Facebook, delivering over 15M impressions.

Zoopla Property Group Limited

Zoopla, known for its websites primelocation.com and zoopla.co.uk, along with the Zoopla home property search UK app, demonstrates a strong digital presence.

• Audience Trends: Zoopla.co.uk saw a peak in July with over 68M visits, settling to around 49M in September. Primelocation.com had a similar surge in July, declining to approximately 1.7M visits by September.

• App Engagement: The Zoopla app's monthly active users remained steady, consistently around 513K throughout Q3 2023.

• Ad Spend & Channels: Zoopla's advertising efforts were significant, with monthly expenditures near $270K in September, focusing heavily on Facebook and Instagram, achieving over 40M impressions.

OnTheMarket (Agents' Mutual)

OnTheMarket's digital strategy includes its website onthemarket.com and the OnTheMarket Property Search app.

• Audience Trends: OnTheMarket.com saw visits decrease from over 26M in July to about 17M by September. Monthly unique visits followed a similar trend, remaining above 2M.

• App Engagement: The app's monthly active user count slightly decreased from 80K in April to around 73K in September.

• Ad Spend & Channels: Ad expenditures varied, peaking in May at $44K. Facebook remained the primary channel, delivering millions of impressions monthly.

Conclusion

The competitive landscape of the real estate market in Great Britain is driven by digital engagement, with Rightmove, Zoopla, and OnTheMarket leading the charge. Sensor Tower's comprehensive cross-platform insights illuminate the dynamic nature of user engagement across web and mobile platforms. Our offerings, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into strategic performance, offering decision-makers unique advantages in understanding market dynamics.

By leveraging Sensor Tower's data, investors and C-suite executives can make informed decisions to drive growth and innovation in the ever-evolving real estate sector.