Leading Web Development Brands in the UK: Q3 2023 Performance Analysis

The web development landscape in the United Kingdom is dominated by a few key players, each showcasing unique strengths and audience reach across their platforms. In this article, we delve into the performance of Shopify Inc., Wix.com, Inc., and SquareSpace, Inc., highlighting their web and app presence from Q2 to Q3 2023.

Shopify Inc.

Shopify's digital ecosystem is extensive, encompassing the myshopify.com and shopify.com websites, as well as the Shop: All your favorite brands and Shopify - Your Ecommerce Store apps.

• Audience Trends:

  • myshopify.com experienced a notable decline in visits, from over 123M in April to around 13M by September.

  • shopify.com saw a rise in visits, peaking at roughly 56M in August.

  • Monthly true audience numbers hovered above 4.5M across the quarter, with a marked increase in app-only visitors.

• App Engagement:

  • Shop app maintained strong engagement, with monthly active users increasing to over 3.5M by September.

  • Shopify - Your Ecommerce Store remained stable with around 200K monthly active users.

• Ad Spend & Channels:

  • Shopify's monthly ad spend spiked to approximately $5.5M in July, focusing heavily on YouTube and Facebook, generating significant impressions.

Wix.com, Inc.

Wix continues to strengthen its position with the wix.com website and the Wix - Website Builder app.

• Audience Trends:

  • wix.com maintained consistent visits, peaking at around 57M in July. Monthly true audience remained just below 1M, with a slight dip in August.

• App Engagement:

  • The Wix app saw a small decline in active users, ending Q3 with about 150K monthly users.

• Ad Spend & Channels:

  • Monthly ad spend peaked in May at over $5.5M, predominantly via YouTube, which drove the majority of impressions.

SquareSpace, Inc.

SquareSpace's digital footprint includes the squarespace.com website and the Squarespace: Run your business app.

• Audience Trends:

  • squarespace.com experienced steady growth, with visits surpassing 12M in September. The monthly true audience remained stable around 600K.

• App Engagement:

  • The app maintained a small user base, with active users slightly above 3K monthly.

• Ad Spend & Channels:

  • Monthly ad spend decreased throughout the quarter, ending at approximately $670K in September, with YouTube being the primary channel.

Conclusion

Sensor Tower's comprehensive data reveals the dynamic landscape of web development brands in the UK. Each brand's ability to leverage both web and app platforms is crucial for audience engagement and growth. By providing unparalleled cross-platform insights, Sensor Tower remains a vital resource for understanding these trends and optimizing strategies across the digital ecosystem. Explore Sensor Tower's offerings to gain a competitive edge in your digital strategy.