Leading Brands in U.S. Business & Industrials: Q3 2023 Insights

Introduction

In the dynamic landscape of the Business & Industrials category, brands like UPS, FedEx, and Paylocity are leading the charge with significant digital presences. Utilizing Sensor Tower's comprehensive data, we delve into the performance and trends of these key players from Q2 to Q3 2023.

UPS (United Parcel Service of America, Inc)

UPS's digital ecosystem includes its websites, theupsstore.com and ups.com, alongside the UPS app.

• Audience Trends:

  • ups.com maintained a strong presence with monthly unique visits ranging from 41M to 43M, showing a minor dip in September.

  • theupsstore.com experienced a decline, ending Q3 with around 4.5M unique visits monthly.

  • The monthly true audience remained stable above 39M for ups.com, while theupsstore.com saw a decrease to below 7M.

• App Engagement:

  • The UPS app had a steady decline, with monthly active users dropping from over 2.7M in April to just above 2.3M by September.

• Ad Spend & Channels:

  • Monthly ad spend peaked in September at over $3.4M, with significant impressions from OTT and Facebook channels.

FedEx

FedEx's digital footprint is anchored by fedex.com and the FedEx Mobile app.

• Audience Trends:

  • fedex.com saw monthly visits fluctuate, peaking in June with over 33M visits, then stabilizing around 29M.

  • The monthly true audience held steady around 28M throughout the quarter.

• App Engagement:

  • The FedEx Mobile app experienced a resurgence in monthly active users, climbing back to approximately 2M in September after a dip in the summer months.

• Ad Spend & Channels:

  • FedEx increased its monthly ad spend in September, focusing on desktop video and Facebook, with impressions significantly rising to over 57M.

Paylocity

Paylocity operates through paylocity.com and the Paylocity app.

• Audience Trends:

  • paylocity.com maintained a consistent monthly audience of around 3.5M unique visits.

  • The monthly true audience remained stable, fluctuating slightly above 5M.

• App Engagement:

  • The Paylocity app saw growth in monthly active users, peaking at over 2.6M in August before a slight dip in September.

• Ad Spend & Channels:

  • Monthly ad spend surged in Q3, with significant investments in LinkedIn and Facebook, reaching over 19M impressions in September.

Conclusion

The digital strategies of UPS, FedEx, and Paylocity highlight their robust presence in the U.S. Business & Industrials sector. With Sensor Tower's unparalleled data insights, brands can effectively navigate the digital landscape, optimizing cross-platform engagement and advertising strategies.

Sensor Tower's tools, including Web Insights, Pathmatics, and App Performance Insights, provide critical insights into user behavior across platforms, ensuring brands remain competitive and informed.