Leading Brands in the US Computers & Consumer Electronics Category: Q3 2023 Insights

Introduction

In the dynamic realm of computers and consumer electronics, Q3 2023 witnessed three standout brands: Best Buy Co., Inc., Life360, and Hewlett-Packard (HP). These industry leaders showcased remarkable audience engagement across their digital platforms. Leveraging Sensor Tower's comprehensive data insights, we delve into their performance, highlighting web and app trends, user engagement, and advertising strategies.

Best Buy Co., Inc.

Overview: Best Buy is renowned for its vast range of electronics and home appliances, offering both online and in-store shopping experiences.

• Website and App Presence: Best Buy's digital ecosystem includes its website, bestbuy.com, and the app Best Buy: Tech drops & deals.

• Audience Trends: Throughout Q3, bestbuy.com experienced a decline in monthly visits, starting from over 370M in July to around 230M in September. The unique monthly visitors followed a similar trend, decreasing from over 37M to approximately 32M.

• App Engagement: The app maintained a steady monthly active user base, hovering around 7M.

• Ad Spend & Channels: Best Buy's monthly advertising spend peaked in August with over $11M, predominantly on Facebook and YouTube, before dropping to around $4.7M in September.

Life360

Overview: Life360 is known for its innovative family networking app, providing location tracking and safety features.

• Website and App Presence: Life360 operates its website, life360.com, and the app Life360: Stay Connected & Safe.

• Audience Trends: The website experienced monthly fluctuations, with visits ranging from 5M to 6M. The monthly true audience remained stable, exceeding 50M.

• App Engagement: The app consistently attracted over 50M monthly active users, showcasing strong mobile engagement.

• Ad Spend & Channels: Life360's monthly ad spend decreased from approximately $470K in July to $230K in September, focusing on OTT and Instagram.

Hewlett-Packard (HP)

Overview: HP is a leading technology company, widely recognized for its computing and printing solutions.

• Website and App Presence: HP's digital presence includes its website, hp.com, and the app HP Smart.

• Audience Trends: HP's website visits remained stable in July and August, around 68M, before declining to 54M in September.

• App Engagement: The HP Smart app saw monthly active users fluctuate slightly, from 4.7M in July to 5.1M in August, then returning to 4.7M in September.

• Ad Spend & Channels: HP's monthly advertising efforts were substantial in July, with a spend of over $3.8M, largely on YouTube and TikTok, before decreasing in the subsequent months.

Conclusion

The analysis of Q3 2023 data reveals distinct strategies and audience engagements for Best Buy, Life360, and HP. Sensor Tower's unparalleled insights provide a comprehensive view of these brands' digital performance, emphasizing the importance of cross-platform data in understanding consumer behavior. For more detailed insights, explore our Web Insights and App Performance Insights offerings. These tools empower decision-makers with the data needed to drive strategic growth in the competitive landscape.