Leading Financial Services Brands in the US: Q3 2023 Performance Overview

In the rapidly evolving financial services sector, three brands have distinguished themselves in the United States: PayPal, JPMorgan Chase & Co., and Capital One. This article delves into their performance trends and audience engagement across web and app platforms during Q3 2023, using data insights from Sensor Tower.

PayPal

PayPal's digital presence is robust, with its website, paypal.com, and the PayPal - Pay, Send, Save app.

• Audience Trends: During Q3 2023, paypal.com maintained a stable monthly visitor count with visits exceeding 339M. The monthly true audience hovered around 79M, indicating a consistent user base.

• App Engagement: The app's monthly active users steadily increased, surpassing 43M in September, reflecting a strong preference for mobile transactions.

• Ad Spend & Channels: PayPal's monthly advertising spend saw a marked decline, with a low in July of just over $0.5M, but rebounded to over $1M by September. Facebook and Instagram were significant channels, contributing to substantial monthly impressions.

JPMorgan Chase & Co.

JPMorgan Chase & Co. leverages its website, chase.com, and the Chase Mobile: Bank & Invest app for user engagement.

• Audience Trends: Chase.com experienced consistent monthly traffic, with visits peaking at over 440M in July. The monthly true audience remained above 54M, showcasing robust engagement.

• App Engagement: The app saw a gradual increase in monthly active users, reaching over 41M in September, highlighting the growing shift towards mobile banking.

• Ad Spend & Channels: Monthly ad spending was significant, exceeding $14M in September, with OTT channels playing a pivotal role in reaching audiences.

Capital One

Capital One's digital ecosystem includes capitalone.com and the Capital One Mobile app.

• Audience Trends: The website saw stable monthly traffic, with visits around 300M. The monthly true audience was consistently over 47M throughout Q3.

• App Engagement: The app's monthly active user base grew steadily, reaching almost 37M by the end of September, indicating strong mobile adoption.

• Ad Spend & Channels: Capital One's monthly ad expenditure spiked to over $27M in September, with Instagram as a major platform for monthly impressions.

Conclusion

The financial services landscape in Q3 2023 showcased the dominance of PayPal, JPMorgan Chase & Co., and Capital One across digital platforms. Sensor Tower's comprehensive data insights reveal nuanced user behavior, highlighting the importance of cross-platform strategies in maintaining engagement. Sensor Tower remains unmatched in providing detailed cross-referencing of web, app, and advertising data, crucial for understanding market dynamics.

For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.