Leading Brands in Generative AI: Q3 2023 Performance Analysis

Introduction

In the ever-evolving landscape of Generative AI, several leading brands in the United States have distinguished themselves with substantial monthly true audience numbers across their websites and apps. In this article, we delve into the performance and trends of three prominent brands—ChatGPT, Adobe Acrobat & Document Cloud, and Character.AI—during Q3 2023. Sensor Tower's unparalleled data insights provide a comprehensive view of these brands’ cross-platform engagement and advertising strategies.

ChatGPT

ChatGPT's digital presence is anchored by its website, chatgpt.com, and the ChatGPT app.

• Audience Trends: The monthly true audience for ChatGPT remained robust, peaking at over 40M in August and stabilizing above 38M in September. Website visits showed a notable spike in September, surpassing 3.2B.

• App Engagement: The ChatGPT app saw a consistent rise in monthly active users, climbing from approximately 3.9M in July to over 6.7M by September, reflecting a growing preference for mobile interaction.

• Ad Spend & Channels: Monthly advertising spend was minimal, with a focus on platforms like TikTok and X. Total impressions fluctuated, reaching over 550K in July.

Adobe Acrobat & Document Cloud

Adobe's presence includes the acrobat.adobe.com website and the Adobe Acrobat Reader: Edit PDF app.

• Audience Trends: Website visits increased steadily, reaching nearly 60M by September. The monthly true audience remained stable, consistently above 38M.

• App Engagement: The app maintained a strong monthly active user base, with users exceeding 33M by September, indicating sustained engagement.

• Ad Spend & Channels: Adobe's advertising efforts were substantial, with monthly spend peaking at over $11M in August. Impressions were highest on platforms like YouTube and Facebook, with OTT channels also contributing significantly.

Character.AI

Character.AI's digital footprint is represented by its website, character.ai, and the Character AI: Chat, Talk, Text app.

• Audience Trends: Despite a decline in visits to around 1.6B in September, the monthly true audience grew to over 5M, showcasing a deeper engagement per visitor.

• App Engagement: The app's monthly active users increased steadily, reaching approximately 2.9M in September, highlighting the app's growing popularity.

• Ad Spend & Channels: Character.AI's monthly advertising spend was minimal, with a brief campaign on Instagram in August resulting in modest impressions.

Conclusion

The Generative AI landscape in Q3 2023 was marked by significant audience engagement and strategic advertising efforts from leading brands. Sensor Tower's comprehensive data insights, including Web Insights, App Performance Insights, and Pathmatics, offer valuable perspectives on cross-platform user behavior, underscoring the dynamic nature of this burgeoning industry. With Sensor Tower, decision-makers gain unparalleled visibility into market trends, empowering informed strategic decisions.