Leading IT & Computer Services Brands in Q3 2023: A Sensor Tower Analysis

Introduction

In Q3 2023, the Information Technology (IT) & Computer Services sector in the United States showcased significant activity. This article examines the performance of Duo Security Services, Okta, Inc., and Cisco, focusing on their audience engagement, app usage, and advertising strategies. Sensor Tower's comprehensive data offers valuable insights into these brands' cross-platform user behavior, emphasizing web and app analytics, monthly ad spend, and impressions.

Duo Security Services

Duo Security Services is renowned for providing user-friendly security solutions. Their digital presence is anchored by duo.com and the Duo Mobile app.

• Audience Trends: From Q2 to Q3 2023, duo.com experienced a notable increase in visits, peaking at over 31M in August. The monthly true audience also grew steadily, surpassing 19M in September. Web and app visitors showed a balanced distribution, highlighting the importance of both platforms.

• App Engagement: The Duo Mobile app's monthly active users rose from around 14.7M in June to over 16.7M in September, reflecting a growing preference for mobile security solutions.

• Ad Spend & Channels: Duo's monthly advertising expenditure saw fluctuations, with a peak in July at approximately $240K, primarily leveraging Instagram and LinkedIn for impressions.

Okta, Inc.

Okta, Inc. is a leader in digital identity solutions, represented by okta.com and the Okta Verify app.

• Audience Trends: Okta.com maintained a robust presence with monthly visits consistently around 57M. The monthly true audience showed a stable increase, reaching just under 8M in September, with a significant portion accessing via mobile.

• App Engagement: The Okta Verify app saw a steady climb in monthly active users, from 4M in April to nearly 4.6M in September, indicating strong user engagement.

• Ad Spend & Channels: Okta's advertising strategy was aggressive, peaking in July with over $1.2M in monthly spend, utilizing LinkedIn for a majority of impressions.

Cisco

Cisco is a global leader in networking and IT solutions, with a digital ecosystem that includes cisco.com, opendns.com, and the Webex Meetings app.

• Audience Trends: Cisco.com consistently attracted over 55M visits monthly. True audience numbers remained steady, with web-only visitors slightly outpacing app users.

• App Engagement: The Webex Meetings app saw a resurgence in August and September, with monthly active users climbing to over 2M.

• Ad Spend & Channels: Cisco's monthly advertising spend peaked in July at over $3.3M, predominantly via LinkedIn and OTT channels.

Conclusion

In Q3 2023, Duo Security Services, Okta, Inc., and Cisco demonstrated robust performance in the IT & Computer Services category. Sensor Tower's unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide crucial insights into these brands' cross-platform strategies. These insights highlight the dynamic nature of digital engagement in the sector, offering unique advantages for decision-makers aiming to stay ahead in a competitive landscape. By leveraging Sensor Tower’s analytics, businesses can make informed decisions to optimize their digital strategies and drive growth.