Leading IT & Computer Services Brands in Q3 2023: A Sensor Tower Analysis

Introduction

In the ever-evolving landscape of Information Technology and Computer Services, Q3 2023 witnessed significant traction among key players. This article delves into the performance of leading brands such as Duo Security Services, Okta, Inc., and Cisco. Sensor Tower's unparalleled data insights provide an in-depth look into these brands' web and app presence, advertising spend, and audience engagement.

Duo Security Services

Duo Security Services is a prominent player in the IT sector, renowned for its robust security solutions. Its digital presence is marked by the website duo.com and the Duo Mobile app.

• Audience Trends: From Q2 to Q3 2023, duo.com experienced a notable increase in visits, peaking in August with over 31M visits. The monthly deduplicated audience also grew, reaching approximately 19M by September.

• App Engagement: The Duo Mobile app saw fluctuations in monthly active users, stabilizing around 8M in September, indicating strong mobile engagement.

• Ad Spend & Channels: Duo's monthly ad spend showed variability, with a significant peak in July at over $245K, primarily through desktop display and Instagram, achieving high impressions.

Okta, Inc.

Okta, Inc. continues to lead in identity management solutions, leveraging both its website okta.com and the Okta Verify app.

• Audience Trends: Okta.com maintained a steady web presence, with visits consistently above 51M. The monthly deduplicated audience showed growth, reaching nearly 7.8M in September.

• App Engagement: Okta Verify's monthly active users remained robust, peaking in August with over 2M users, highlighting strong app engagement.

• Ad Spend & Channels: Okta's advertising efforts peaked in July with a monthly expenditure exceeding $1.2M, primarily via LinkedIn, achieving substantial impressions.

Cisco

Cisco's digital footprint is marked by its website opendns.com and the Webex Meetings app, both integral to its service offerings.

• Audience Trends: Opendns.com saw fluctuating visits, stabilizing around 4M in September. The monthly deduplicated audience hovered near 2.9M, with a significant portion engaging via the app.

• App Engagement: Webex Meetings maintained a stable monthly active user base, with active users around 640K by September, reflecting consistent app interest.

• Ad Spend & Channels: Cisco's monthly ad spend peaked in July at nearly $4M, with LinkedIn and desktop display being the primary channels, achieving high impressions.

Conclusion

Q3 2023 demonstrated the dynamic nature of the IT and Computer Services sector, with Duo Security Services, Okta, Inc., and Cisco showcasing strong digital presences and strategic ad investments. Sensor Tower's comprehensive data insights are crucial for understanding cross-platform user behavior, providing a competitive edge in this rapidly evolving industry.

For detailed web insights, explore our Web Insights offering, while monthly ad spend and impression data are available through Pathmatics, and monthly active user data via App Performance Insights.