Leading Brands in Investing & Financial Management: Q3 2023 Insights

Introduction

In the rapidly evolving landscape of investing and financial management, several brands have emerged as leaders in the United States. As we review Q3 2023, Coinbase, Inc., Fidelity, and Robinhood Markets, Inc. continue to stand out with impressive digital footprints across websites and apps. Leveraging Sensor Tower's comprehensive data offerings, we dive into the trends and performance of these brands from Q2 to Q3 2023.

Coinbase, Inc.

Coinbase's digital presence is notable, featuring its website, coinbase.com, and the Coinbase: Buy BTC, ETH, SOL app.

• Audience Trends: Throughout Q3, coinbase.com experienced a decline in web visits, dropping from 46M in July to 34M in September. The monthly true audience consistently hovered around 10M, indicating a stable user base despite fluctuations in web traffic.

• App Engagement: The app maintained a steady monthly active user base, with numbers slightly decreasing from 9.5M in July to 8.2M in September, reflecting a stable but gradually declining mobile user engagement.

• Ad Spend & Channels: Coinbase's monthly advertising spend saw fluctuations, peaking at nearly $475K in June, then dipping in July, and rising again in September. The majority of impressions were driven by platforms like Facebook and YouTube.

Fidelity

Fidelity's digital ecosystem includes fidelity.com and the Fidelity Investments app.

• Audience Trends: Fidelity's website visits remained robust, with numbers over 130M in July, slightly dipping to 112M in September. The monthly true audience consistently exceeded 10M, showcasing a strong cross-platform presence.

• App Engagement: The Fidelity Investments app saw a gradual increase in monthly active users, peaking at 5.9M in August before a slight decline in September.

• Ad Spend & Channels: Fidelity's advertising efforts were significant, with monthly spends consistently over $6M. Instagram and OTT (Over-the-top media service) channels were primary contributors to their advertising reach.

Robinhood Markets, Inc.

Robinhood's digital offerings include robinhood.com and the Robinhood: Trade BTC, SOL, ETH app.

• Audience Trends: Robinhood's website visits were relatively stable, starting at 34M in July and settling at 22M in September. The monthly true audience consistently remained around 7.7M.

• App Engagement: The app boasted a strong user base, with monthly active users consistently around 19M throughout the quarter, indicating a dominant mobile presence.

• Ad Spend & Channels: Robinhood significantly increased its monthly ad spend, from under $70K in June to over $1M by September, with Facebook and YouTube being major channels.

Conclusion

Through Sensor Tower's unparalleled cross-referencing capabilities, we gain a comprehensive view of how Coinbase, Fidelity, and Robinhood maintain their leadership in the investing and financial management sector. From consistent web and app engagement to strategic advertising, these brands demonstrate robust digital strategies that attract and retain users across platforms. Sensor Tower's data continues to be invaluable for understanding these trends, providing critical insights into cross-platform user behavior. By leveraging our insights, decision-makers can make informed strategies that drive growth and engagement.