Leading Brands in the US Jobs & Careers Category: Q3 2023 Overview

In the rapidly evolving Jobs & Careers category, three brands have emerged as leaders in the US market during Q3 2023: Indeed, ZipRecruiter, and Glassdoor. Leveraging Sensor Tower's comprehensive data, we explore these brands' performance across websites and apps, analyzing trends from Q2 to Q3 2023.

Indeed

Indeed maintains its strong presence with both its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: Indeed's website saw a slight decline in unique visitors, with numbers above 58M in September. The monthly deduplicated audience fluctuated, peaking at over 70M in May and settling around 66M by September. The app-only visitors remained steady above 11M monthly.

• App Engagement: The Indeed app's monthly active users showed resilience, peaking at about 15M in June before a slight decrease to approximately 14M by September.

• Ad Spend & Channels: Indeed's monthly advertising spend varied, with a peak exceeding $10M in June. Key channels included OTT (Over-the-top media service), Instagram, and Facebook, with OTT leading in impressions.

ZipRecruiter

ZipRecruiter also stands out with its website, ziprecruiter.com, and ZipRecruiter Job Search app.

• Audience Trends: The website's unique visits rose to over 11M in August before a decrease in September. The monthly deduplicated audience remained fairly stable, hovering around 10M.

• App Engagement: The app saw a steady increase in monthly active users, peaking at over 1.8M in August before slightly dropping in September.

• Ad Spend & Channels: ZipRecruiter's monthly ad spend decreased steadily, with notable spending on Facebook and desktop display channels. OTT was a significant channel in terms of impressions.

Glassdoor

Glassdoor's online presence is marked by its website, glassdoor.com, and the Glassdoor | Jobs & Community app.

• Audience Trends: The website experienced a peak in unique visits in August, reaching over 8M, before a decline in September. The monthly deduplicated audience saw a high of about 9.1M in August.

• App Engagement: Monthly active users on the app increased to over 460K in August, with a slight decrease in September.

• Ad Spend & Channels: Glassdoor significantly ramped up its monthly ad spend, especially in September, exceeding $270K. Instagram dominated the channel spend, delivering the highest impressions.

Conclusion

Indeed, ZipRecruiter, and Glassdoor have demonstrated strong performance and adaptability in the competitive Jobs & Careers sector. Sensor Tower's unparalleled data insights, spanning web, app, and advertising channels, provide a comprehensive view of these brands' market dynamics. For detailed insights, explore our Web Insights, Pathmatics, and App Performance Insights offerings.