Leading Brands in the US Pet Supplies Market: Q3 2023 Analysis

Introduction

The pet supplies market in the US is fiercely competitive, with leading brands like Chewy, Inc., Petco, and PetSmart at the forefront. In Q3 2023, these brands demonstrated remarkable digital engagement, as highlighted by Sensor Tower's comprehensive data insights. This article delves into each brand’s performance, spotlighting trends across their websites and apps.

Chewy, Inc.

Chewy's digital strategy is anchored by its website, chewy.com, and the Chewy - Pet Care & Pharmacy app.

• Audience Trends: From Q2 to Q3 2023, chewy.com maintained a stable monthly deduplicated audience, averaging above 28M visitors. Despite a slight dip in visits in August and September, the audience engagement remained high with consistent visits per unique visitor.

• App Engagement: The app’s monthly active users hovered just below 1M, showing steady engagement with minor fluctuations.

• Ad Spend & Channels: Chewy’s monthly advertising expenditure peaked in July, exceeding $19M, primarily through Facebook and OTT channels, achieving billions of impressions.

Petco

Petco’s digital approach includes its website, petco.com, and the Petco: The Pet Parents Partner app.

• Audience Trends: In Q3 2023, petco.com experienced fluctuating unique visits, with a notable increase in August, reaching over 16M. The site’s monthly deduplicated audience also peaked during this period.

• App Engagement: The app’s monthly active users averaged around 500K, with a slight decline towards September.

• Ad Spend & Channels: Petco’s monthly ad spend saw a significant rise in August, exceeding $7M, with desktop video and YouTube channels playing key roles in achieving high impressions.

PetSmart

PetSmart's online presence is centered on its website, petsmart.com, and the PetSmart app.

• Audience Trends: The website’s unique visits remained relatively stable, averaging 6M monthly. The deduplicated audience was consistent, with a slight dip observed in September.

• App Engagement: The app maintained a steady monthly active user base, with users just below 350K.

• Ad Spend & Channels: PetSmart’s monthly ad spend peaked in July, with over $9M spent, leveraging Instagram and YouTube for extensive reach and impressions.

Conclusion

In Q3 2023, Chewy, Petco, and PetSmart exhibited robust digital engagement across platforms. Sensor Tower's data provides invaluable insights into user behavior and advertising efficacy, underscoring the importance of cross-platform analysis. The Web Insights, Pathmatics, and App Performance Insights tools offer unparalleled visibility into the pet supplies market, enabling brands to refine their strategies for maximum impact.

For more detailed insights, explore Sensor Tower’s offerings: Web Insights, Pathmatics, and App Performance Insights.