Leading Brands in U.S. Pet Supplies: Q3 2023 Performance Overview

The pet supplies market in the United States has witnessed significant growth in recent quarters, with prominent brands such as Chewy, Inc., Petco, and PetSmart demonstrating substantial digital engagement. Leveraging Sensor Tower's comprehensive data across web, app, and advertising channels, this analysis delves into their performance from Q2 to Q3 2023.

Chewy, Inc.

Chewy's digital footprint is anchored by its website, chewy.com, and the Chewy - Pet Care & Pharmacy app.

• Audience Trends: The website maintained a stable monthly true audience above 28M throughout Q3, with a slight dip in September. Unique visits hovered around 24M monthly.

• App Engagement: The app's monthly active users remained steady, fluctuating around 8M, indicating consistent mobile engagement.

• Ad Spend & Channels: Chewy's monthly ad spend showed an upward trend, peaking at nearly $19.6M in August, with substantial impressions across Facebook and OTT channels.

Petco

Petco's ecosystem includes its website, petco.com, and the Petco: The Pet Parents Partner app.

• Audience Trends: Monthly true audience reached over 17M in August, driven by increased web traffic. Unique visits peaked at 16M in the same month.

• App Engagement: The app saw a rise to 1.5M monthly active users in August, reflecting growing mobile interest.

• Ad Spend & Channels: Petco's monthly ad spend was highest in August at over $7.1M, focusing on Instagram and desktop video.

PetSmart

PetSmart operates through its website, petsmart.com, and the PetSmart app.

• Audience Trends: The website's monthly true audience remained close to 7M throughout Q3, with unique visits stabilizing around 6M.

• App Engagement: The app maintained a steady monthly active user base, with users hovering just above 1M.

• Ad Spend & Channels: PetSmart's advertising efforts peaked in September with a monthly spend of over $6.1M, emphasizing YouTube and OTT platforms.

Conclusion

The data from Sensor Tower underscores the dynamic nature of the U.S. pet supplies market. Chewy, Petco, and PetSmart each exhibited unique strengths across web and app platforms, with targeted advertising strategies enhancing their market presence. Sensor Tower’s unmatched cross-referencing capabilities provide critical insights into these trends, empowering brands to understand and leverage cross-platform user behavior effectively.

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