Web Development Giants: Analyzing Leading Brands in Q3 2023

Introduction

The web development landscape in the US is shaped by industry leaders such as Shopify Inc., Wix.com, Inc., and SquareSpace, Inc. In Q3 2023, these brands maintained significant monthly deduplicated audiences across their websites and apps. Sensor Tower's comprehensive data provides insights into the performance and trends of these industry leaders, offering a unique cross-platform perspective.

Shopify Inc.

Shopify's digital presence is marked by its websites, myshopify.com and shopify.com, along with the apps Shop: All your favorite brands and Shopify - Your Ecommerce Store.

• Audience Trends: Both websites experienced fluctuating visits from Q2 to Q3 2023. Myshopify.com saw a decline in visits, dropping from over 110M in July to around 56M by September. Conversely, shopify.com experienced a spike in visits in August, exceeding 330M before settling at about 265M in September.

• App Engagement: The Shop app maintained a stable monthly active user base, hovering around 10M throughout the quarter, while the Shopify eCommerce app saw monthly users ranging between 850K and 1M.

• Ad Spend & Channels: Shopify's monthly advertising spend peaked in August at over $17M, with significant impressions across OTT and YouTube channels.

Wix.com, Inc.

Wix's platform includes the website wix.com and the Wix - Website Builder app.

• Audience Trends: Wix.com maintained a stable visitor base, with visits slightly increasing from about 135M in June to over 145M in September.

• App Engagement: The Wix app had consistent monthly active users, remaining around 640K throughout the quarter.

• Ad Spend & Channels: Wix's advertising efforts saw a peak in July with over $11M spent, primarily on YouTube, delivering substantial impressions.

SquareSpace, Inc.

SquareSpace's ecosystem includes the website squarespace.com and the Squarespace: Run your business app.

• Audience Trends: Squarespace.com had stable visits, averaging around 7M monthly, with a slight dip in September.

• App Engagement: The Squarespace app maintained a modest monthly active user base of about 10K.

• Ad Spend & Channels: Monthly advertising spend was highest in September at approximately $3.8M, with a strong presence on Instagram and OTT channels.

Conclusion

In Q3 2023, Shopify, Wix, and SquareSpace demonstrated robust digital presences across web and app platforms. Sensor Tower's unparalleled data resources provide valuable insights into these brands' cross-platform engagements and advertising strategies. By leveraging Sensor Tower's Web Insights, Pathmatics, and App Performance Insights, businesses can gain a competitive edge in understanding user behavior across multiple channels. This data-driven approach empowers decision-makers with the tools needed to navigate the evolving digital landscape effectively.