Leading Brands in Australia’s Food & Dining Services: Q4 2023 Insights

In the ever-evolving landscape of food and dining services, certain brands have distinguished themselves by attracting significant monthly deduplicated audiences across both their websites and apps. This article delves into the performance of McDonald's, UberEATS for Customers, and KFC in Q4 2023, highlighting trends and insights drawn from Sensor Tower's comprehensive data.

McDonald's

Digital Presence

McDonald's maintains a robust digital presence through its website, mcdonalds.com, and the McDonald's app.

• Audience Trends: From Q3 to Q4 2023, McDonald's website visits saw a notable increase. October marked a peak with approximately 5.9M visits, stabilizing above 6.9M in December. Monthly unique visits also rose, reaching over 600K.

• App Engagement: The app recorded a surge in monthly active users, peaking at around 1.27M in November before settling at over 1M in December.

• Ad Spend & Channels: McDonald's monthly advertising spend fluctuated, with December seeing the highest at over $3.1M, primarily driven by Facebook and YouTube, which delivered significant impressions.

UberEATS for Customers

Digital Presence

UberEATS for Customers is accessible via ubereats.com and the Uber Eats: Food Delivery app.

• Audience Trends: The website visits remained fairly stable, with a slight increase in December, reaching over 5.3M visits. Monthly unique visits decreased slightly but maintained a consistent audience.

• App Engagement: The app's monthly active users showed stability, hovering around 2.1M throughout the quarter.

• Ad Spend & Channels: UberEATS' advertising saw a significant monthly spend in September, with ad impressions peaking at over 199M. Key channels included Snapchat and TikTok, which provided broad reach.

KFC

Digital Presence

KFC's digital footprint includes kfc.com and the KFC app.

• Audience Trends: KFC's website traffic showed moderate fluctuations, with visits peaking at around 1.4M in December. Monthly unique visits remained stable across the quarter.

• App Engagement: The app's monthly active user base was relatively stable, peaking at approximately 680K in November.

• Ad Spend & Channels: KFC increased its monthly advertising spend significantly in December, with YouTube being a major channel, resulting in over 217M impressions.

Conclusion

The Q4 2023 data underscores the dynamic strategies employed by McDonald's, UberEATS for Customers, and KFC to engage their audiences across platforms. Through Sensor Tower's unparalleled analytics capabilities, brands can gain critical insights into cross-platform user behavior, optimizing their digital and advertising strategies effectively. Sensor Tower's offerings, such as Web Insights, App Performance Insights, and Pathmatics, provide the comprehensive data necessary for such strategic decision-making.