Leading Brands in Australia’s Jobs & Education Category: Q4 2023 Analysis

In the dynamic landscape of Jobs & Education in Australia, several brands have emerged as leaders, showcasing impressive digital footprints. This article delves into the performance of Indeed, SEEK Global, Inc., and Duolingo during Q4 2023, highlighting their web and app presence, audience trends, and advertising strategies. Sensor Tower's comprehensive data insights provide a unique perspective into these brands' cross-platform user behavior.

Indeed

Indeed's digital presence is robust, featuring its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: From Q3 to Q4 2023, indeed.com experienced fluctuations in visits, peaking in December with over 37M visits. Monthly unique visitors remained stable, hovering around 2.7M. The monthly deduplicated audience showed a slight decline from 3M in November to 2.9M in December.

• App Engagement: The app saw a gradual decrease in monthly active users, starting at 350K in July and dropping to just over 310K by December.

• Ad Spend & Channels: Indeed's monthly advertising spend peaked in August at over $94K, primarily on Facebook and Instagram, delivering substantial impressions. The spend decreased slightly towards the end of the year while maintaining high visibility on social media.

SEEK Global, Inc.

SEEK Global, Inc. maintains a significant presence with its website, volunteer.com.au, and the SEEK Jobs Search & Employment app.

• Audience Trends: The website witnessed a varied pattern, with visits peaking in November at over 560K. Monthly unique visits saw a similar trend, culminating in a stable 130K in December. The monthly deduplicated audience remained steady, with a notable app-only user dominance.

• App Engagement: The SEEK app experienced a decrease in monthly active users, from over 1M in July to under 920K by December, indicating a shift in user engagement.

• Ad Spend & Channels: SEEK's monthly ad spend was highest in September at over $535K, with significant investments in Facebook and Instagram. The spend tapered off in December, aligning with a seasonal reduction in impressions.

Duolingo

Duolingo's educational offerings are accessible via duolingo.com and the Duolingo - Language Lessons app.

• Audience Trends: The website's visits peaked in October at nearly 10M, with monthly unique visits showing a steady increase. The monthly deduplicated audience reached over 1.1M in December, driven by a balanced mix of app and web users.

• App Engagement: The app's monthly active users grew from 550K in July to approximately 650K by December, reflecting strong mobile engagement.

• Ad Spend & Channels: Duolingo's monthly ad spend was minimal, with slight increases in October. The focus was primarily on Instagram, achieving modest impressions.

Conclusion

The Jobs & Education category in Australia continues to thrive with Indeed, SEEK Global, Inc., and Duolingo leading the charge. Sensor Tower's unparalleled data insights reveal that each brand has tailored its strategy to leverage both web and app platforms effectively. Through Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, businesses can gain critical insights into cross-platform user behavior, ensuring informed strategic decisions in the competitive digital landscape.