Leading Brands in Brazil's Advertising & Marketing Sector: Q4 2023 Insights

The advertising and marketing landscape in Brazil witnessed notable performances in Q4 2023, with Google Ads, HubSpot, Inc., and MailChimp leading the charge. Sensor Tower's comprehensive data analysis provides valuable insights into the cross-platform user behavior of these brands, showcasing trends across their websites and apps. Let's explore the performance of each brand.

Google Ads

Google Ads maintains a robust presence through its website, ads.google.com, and the Google Ads app.

• Audience Trends: The deduplicated monthly audience for Google Ads remained relatively stable from Q3 to Q4 2023, hovering around 800K. The web-only visitors consistently outnumbered app-only visitors, indicating a strong preference for the web platform.

• App Engagement: Monthly active users of the Google Ads app saw a gradual decline, settling around 140K by December.

• Ad Spend & Channels: A significant increase in monthly ad spend was observed, jumping from under $601K in November to over $5M in December, primarily through Facebook, which delivered impressive impressions exceeding 2.6M.

HubSpot, Inc.

HubSpot's digital footprint is marked by its website, hubspot.com, and the HubSpot app.

• Audience Trends: HubSpot's true monthly audience experienced a peak in November, reaching over 500K, with web-only visitors dominating the landscape.

• App Engagement: The HubSpot app maintained a steady monthly active user base, with active users hovering around 20K throughout the quarter.

• Ad Spend & Channels: HubSpot's advertising efforts saw fluctuations, with a peak monthly spend of over $53K in October, delivering impressions close to 29M.

MailChimp

MailChimp's presence is marked by its website, mailchimp.com, and the Mailchimp Email Marketing app.

• Audience Trends: The website consistently attracted more visitors than the app, with a true monthly audience peaking at over 485K in October.

• App Engagement: The Mailchimp app experienced a decline in monthly active users, dropping to around 740 by December.

• Ad Spend & Channels: MailChimp's monthly advertising spend peaked in October at over $99K, generating impressions exceeding 54M.

Conclusion

The data from Sensor Tower highlights the dynamic nature of the advertising and marketing sector in Brazil for Q4 2023. With powerful tools like Web Insights, Pathmatics, and App Performance Insights, Sensor Tower provides unparalleled insights into cross-platform user behavior, enabling brands to strategically navigate their digital marketing efforts. For more detailed insights, explore our Web Insights offering, Pathmatics, and App Performance Insights.