Leading Brands in Brazil's Experiences & Events Category: Q4 2023 Overview

Introduction

In the vibrant Experiences & Events category, Brazil has seen significant engagement across various platforms. In Q4 2023, brands like Eventim, Eventbrite, and viagogo AG stood out, showcasing their strong digital presence through both websites and mobile applications. Sensor Tower's comprehensive data offers unique insights into these brands' performances, highlighting trends in audience engagement, app usage, and advertising strategies.

Eventim

Eventim is renowned for its diverse offerings in ticketing and event management, with a strong digital presence through eventim.com and the EVENTIM DE: Tickets for Events app.

• Audience Trends: The website saw a decline in visits, starting from 22M in October to approximately 11M in December. Monthly true audience figures were stable above 2.3M in October and November, dropping to 1.4M in December.

• App Engagement: The app's monthly active users peaked at nearly 300K in November before falling to 175K in December, indicating fluctuating mobile engagement.

• Ad Spend & Channels: Eventim's monthly ad spend was concentrated on Facebook, with a notable peak in November at over $43K, delivering more than 23M impressions.

Eventbrite

Eventbrite is a leading global platform for event management and ticketing, accessible via eventbrite.com and the Eventbrite app.

• Audience Trends: Website visits decreased from 10M in October to 8M in December. Monthly true audience numbers also declined, starting at 1.4M in October and ending at 915K in December.

• App Engagement: The app maintained a steady monthly active user base, with active users slightly decreasing from 157K in October to 130K in December.

• Ad Spend & Channels: Minimal monthly ad spend was recorded in October at under $100, with no significant advertising activities in November and December.

viagogo AG

viagogo AG is a global marketplace for ticket exchange, focusing on the viagogo.com website and the viagogo Tickets app.

• Audience Trends: Website visits showed volatility, peaking at over 5M in November and dropping to 2.8M in December. Monthly true audience decreased from 730K in October to 385K in December.

• App Engagement: The app had a small but consistent monthly active user base, with active users slightly declining from 14K in October to 13K in December.

• Ad Spend & Channels: No monthly ad spend was recorded during this quarter, indicating a focus on organic reach.

Conclusion

The Q4 2023 data reveals diverse strategies among leading brands in Brazil's Experiences & Events category. Eventim demonstrated a strong web presence and significant ad spend, while Eventbrite and viagogo AG focused on maintaining user engagement through their platforms. Sensor Tower's unparalleled data insights provide a comprehensive view of these brands' performances, critical for understanding cross-platform user behavior and market dynamics. Our consolidated data offers decision-makers the unique advantage of strategic foresight in a competitive market landscape.

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