Leading Brands in Canada’s Education & Training Sector: Q4 2023 Analysis

In Q4 2023, the Education & Training sector in Canada witnessed dynamic activity among leading brands. Sensor Tower, renowned for its comprehensive analytics, provides a unique view into the performance of top brands like Duolingo, Quizlet LLC, and Udemy, Inc. This article explores key trends and insights from Q3 to Q4 2023, offering valuable data-driven perspectives.

Duolingo

Duolingo is a prominent language learning platform, known for its engaging approach to education through its website, duolingo.com, and the Duolingo - Language Lessons app.

• Audience Trends: Monthly website visits showed a decline from July to October, followed by a recovery in November and December, reaching over 10M visits. The monthly true audience saw a gradual increase, climbing above 2.3M by December.

• App Engagement: The app maintained a stable monthly active user base, with active users rising from approximately 2M in July to over 2.2M by December, indicating strong mobile engagement.

• Ad Spend & Channels: Duolingo's monthly ad spend peaked in September with over $100K, primarily on TikTok, which delivered significant impressions. A notable drop in spending was observed in December.

Quizlet LLC

Quizlet offers innovative study tools through its website, quizlet.com, and the Quizlet: Study with Flashcards app.

• Audience Trends: Website visits surged in October, reaching nearly 18.5M, with a stable monthly true audience above 500K throughout Q4. The web platform dominated over the app in terms of audience size.

• App Engagement: Monthly active users on the app grew from around 104K in July to about 148K in December, reflecting steady user interest.

• Ad Spend & Channels: Quizlet's monthly ad spend saw a significant increase in October, exceeding $72K, with TikTok as the primary channel for impressions.

Udemy, Inc.

Udemy is a global marketplace for learning, offering a vast array of courses through its website, udemy.com, and the Udemy Online Video Courses app.

• Audience Trends: The website maintained a high volume of monthly visits, peaking at over 14.9M in October. The monthly true audience remained stable, around 300K throughout Q4.

• App Engagement: The app's monthly active users fluctuated slightly, ending the year with about 94K active users, indicating consistent engagement.

• Ad Spend & Channels: Udemy's monthly ad spend reached a high of over $387K in November, with Facebook and Instagram as key channels, delivering millions of impressions.

Conclusion

The Education & Training sector in Canada displayed diverse performance trends among leading brands in Q4 2023. Duolingo, Quizlet, and Udemy each showcased distinct strengths across web and app platforms. Sensor Tower's comprehensive data offerings, including Web Insights and Pathmatics, provide critical insights into these cross-platform behaviors, emphasizing the importance of integrated digital strategy in today’s educational landscape. For decision-makers, leveraging Sensor Tower’s data can unlock new opportunities for growth and engagement in the competitive education sector.