Leading Food Delivery Brands in Canada: Q4 2023 Analysis

Introduction

In Q4 2023, the Canadian food delivery market experienced significant digital engagement, with leading brands like UberEATS, DoorDash, and SkipTheDishes maintaining robust presences. This article delves into their performance, utilizing data from Sensor Tower’s comprehensive suite of tools. Sensor Tower uniquely enables cross-referencing of web, app, and advertising data, offering unparalleled insights into user behavior across platforms.

UberEATS for Customers

UberEATS continues to dominate the Canadian food delivery market with its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: From Q3 to Q4 2023, the monthly true audience for UberEATS remained above 5.4M. The app-only visitors consistently outnumbered web-only visitors, showing a preference for mobile platforms.

• App Engagement: Monthly active users on the app peaked at over 4.7M in October, indicating a robust mobile user base.

• Ad Spend & Channels: UberEATS significantly increased its monthly advertising spend, reaching over $1.4M by December. TikTok and YouTube were key channels, with impressions exceeding 95M on TikTok in December.

DoorDash for Customers

DoorDash also maintained a strong presence with its website, doordash.com, and the DoorDash - Food Delivery app.

• Audience Trends: Monthly true audience numbers for DoorDash saw a steady increase, surpassing 3.6M in December. The app continued to dominate, with app-only visitors consistently higher than web-only visitors.

• App Engagement: The app maintained stable engagement, with monthly active users hovering around 2.8M throughout Q4.

• Ad Spend & Channels: DoorDash's monthly ad spend peaked at over $1M in August, with significant impressions on Facebook and TikTok.

SkipTheDishes

SkipTheDishes showed resilient performance with its website, skipthedishes.com, and the Just Eat Takeaway.com app.

• Audience Trends: The monthly true audience remained stable above 3.8M in December. The app-only audience was consistently larger than web-only, highlighting a preference for mobile engagement.

• App Engagement: The app saw steady monthly active users, with numbers around 2.9M in December.

• Ad Spend & Channels: SkipTheDishes' monthly ad spend peaked at nearly $1.9M in August, with Instagram and YouTube being prominent channels for ad impressions.

Conclusion

In Q4 2023, UberEATS, DoorDash, and SkipTheDishes led the Canadian food delivery market with strong digital strategies. Each brand demonstrated unique strengths across web and app platforms, with a notable preference for mobile engagement. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into these dynamic market trends.

By leveraging Sensor Tower’s data, decision-makers can better understand market dynamics and strategically position themselves for growth.