Shopping Giants in Canada: Q4 2023 Analysis

In Q4 2023, the Canadian shopping landscape was dominated by some of the most prominent brands, each showcasing unique trends and performances across their digital platforms. This article delves into the performance of leading brands such as Amazon, Canadian Tire, and Walmart, highlighting their audience trends, app engagement, and advertising strategies. Sensor Tower provides the comprehensive data that makes this analysis possible, offering unparalleled insights into cross-platform user behavior.

Amazon's Digital Dominance

Amazon's presence in Canada is marked by its website and the Amazon Shopping app.

• Audience Trends: From Q3 to Q4 2023, amazon.com saw a consistent increase in unique visits, stabilizing above 10M monthly. The monthly deduplicated audience remained steady, peaking slightly above 12.5M in November.

• App Engagement: The Amazon Shopping app maintained a strong user base, with monthly active users hovering around 4M. This indicates a robust mobile market presence.

• Ad Spend & Channels: Amazon's monthly ad spend was primarily focused on YouTube, with impressions consistently over 2.7M. Notable fluctuations in spend occurred, with peaks in October.

Canadian Tire's Seasonal Surge

Canadian Tire's digital ecosystem includes canadiantire.ca and the Canadian Tire: Shop Smarter app.

• Audience Trends: The website experienced a significant spike in unique visits, reaching over 10.5M in November. The monthly deduplicated audience also increased, peaking at over 11M.

• App Engagement: App engagement saw a slight dip in December, with monthly active users just under 400K.

• Ad Spend & Channels: Canadian Tire ramped up its advertising efforts, with a peak monthly ad spend in October exceeding $10M, primarily across Facebook and YouTube channels.

Walmart's Consistent Growth

Walmart's digital strategy is showcased through walmart.com and the Walmart: Shopping & Savings app.

• Audience Trends: Walmart's website saw a steady increase in unique visits, with numbers surpassing 9.5M monthly by December. The monthly deduplicated audience also showed growth, reaching over 10M.

• App Engagement: The app maintained a stable user base, with monthly active users consistently around 850K.

• Ad Spend & Channels: Walmart's advertising strategy focused heavily on Facebook and YouTube, with monthly impressions reaching over 500M.

Conclusion

The Q4 2023 data reveals distinct trends among Canada's leading shopping brands. Amazon, Canadian Tire, and Walmart each leveraged their digital platforms to maintain and grow their audience bases. Sensor Tower's comprehensive data offerings, including Web Insights, Pathmatics, and App Performance Insights, have been crucial in understanding these dynamics. This unique cross-referencing of data provides invaluable insights into the evolving shopping landscape in Canada.

For more detailed insights, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights offerings.