Leading Brands in Germany's Experiences & Events Category Q4 2023

Introduction

In the dynamic Experiences & Events category, brands like Eventim, Ticketmaster, and Eventbrite are making significant strides in Germany. This article delves into their performance from Q3 to Q4 2023, highlighting web and app presence, audience trends, and advertising strategies. Sensor Tower's comprehensive data offers unparalleled insights into these brands, allowing for detailed cross-platform analysis.

Eventim

Eventim is a key player in the German market, known for its robust digital presence through eventim.com and the EVENTIM DE: Tickets for Events app.

• Audience Trends: In Q4 2023, eventim.com saw a consistent increase in visitors, with unique visits rising from approximately 6.9M in October to over 8.5M in December. Monthly true audience figures also grew, surpassing 8.8M by December.

• App Engagement: The app maintained a strong presence with monthly active users climbing from around 940K in October to over 1.06M by December, reflecting a growing mobile audience.

• Ad Spend & Channels: Eventim's advertising efforts peaked in November with a monthly spend of approximately $89K and impressions reaching nearly 19.8M, primarily driven by Facebook and Instagram channels.

Ticketmaster

Ticketmaster continues to assert its influence with ticketmaster.com and the Ticketmaster－Buy, Sell Tickets app.

• Audience Trends: The website experienced fluctuations, with unique visits peaking at about 2.1M in November, then slightly decreasing in December. Monthly true audience numbers remained robust, averaging around 2M throughout Q4.

• App Engagement: The app's monthly active user base showed variability, with numbers peaking at over 318K in November before stabilizing at about 255K in December.

• Ad Spend & Channels: Ticketmaster's monthly ad expenditure was significant, particularly in December, reaching approximately $160K with impressions exceeding 35M, leveraging Facebook and Instagram for maximum reach.

Eventbrite

Eventbrite's digital footprint is marked by eventbrite.com and the Eventbrite app.

• Audience Trends: The website's unique visits peaked at around 491K in October, before a decline in December. Monthly true audience figures remained stable, hovering around 470K in December.

• App Engagement: The app saw steady growth in monthly active users, reaching approximately 99K in November before a slight dip in December.

• Ad Spend & Channels: Eventbrite's monthly advertising spend was modest, with a notable increase in November at about $2K, primarily through Instagram.

Conclusion

The Experiences & Events category in Germany showcases diverse strategies and performance trends among leading brands. Eventim, Ticketmaster, and Eventbrite each demonstrate unique strengths across web and app platforms, supported by strategic advertising efforts. Sensor Tower's data provides critical insights into these trends, highlighting the importance of cross-platform analysis in understanding user behavior.

For more detailed insights, Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offer unparalleled data access to navigate the competitive landscape.