Germany's Food Delivery Powerhouses: Q4 2023 Performance Analysis

As we delve into the performance of leading food delivery services in Germany for Q4 2023, SkipTheDishes, HelloFresh, and UberEATS stand out with significant audience engagement across their platforms. Leveraging Sensor Tower's comprehensive data, we explore the trends and dynamics that shaped their presence in this competitive market.

SkipTheDishes

SkipTheDishes has maintained a robust digital footprint through its websites, lieferando.de and takeaway.com, alongside the Just Eat Takeaway.com app.

• Audience Trends: From Q3 to Q4 2023, lieferando.de experienced a noticeable increase in visits, peaking at over 49M in October. Monthly true audience figures consistently exceeded 11M, with a balanced distribution between app and web users.

• App Engagement: The Just Eat Takeaway.com app saw monthly active users rise to approximately 8.5M in December, reflecting a steady interest in mobile ordering.

• Ad Spend & Channels: Advertising efforts were concentrated on Instagram, with monthly ad spend peaking in September. However, by December, monthly ad spend ceased, possibly indicating a strategic shift.

HelloFresh

HelloFresh's presence is marked by its website, hellofresh.com, and the HelloFresh: Meal Kit Delivery app.

• Audience Trends: The website's visits fluctuated, with a peak in November at about 17M. Monthly true audience numbers hovered around 2M, with a slight preference for web-only users.

• App Engagement: The app maintained over 900K monthly active users throughout the quarter, indicating a consistent mobile user base.

• Ad Spend & Channels: HelloFresh's advertising was extensive, with significant monthly investment across multiple platforms, including Facebook and YouTube. The highest monthly impressions were seen in November, exceeding 300M.

UberEATS

UberEATS operates through ubereats.com and the Uber Eats: Food Delivery app.

• Audience Trends: The site's visits remained stable, with unique visits surpassing 320K in December. Monthly true audience figures consistently stayed above 1.4M, with a notable increase in app-only users.

• App Engagement: The app's user base grew, reaching about 1.2M monthly active users in October, demonstrating a strong preference for mobile ordering.

• Ad Spend & Channels: UberEATS significantly increased monthly ad spend in October, focusing on platforms like YouTube and Instagram, achieving monthly impressions over 128M.

Conclusion

In Germany's dynamic food delivery services market, SkipTheDishes, HelloFresh, and UberEATS have each carved out a distinct niche. Sensor Tower's unparalleled data insights reveal how these brands leverage web and app platforms to engage audiences effectively. As these companies continue to evolve, their strategies highlight the importance of cross-platform presence and targeted advertising in driving user engagement.

Explore more about Web Insights, App Performance Insights, and Pathmatics through Sensor Tower for deeper analytics and trends.