Leading Health Care Services Brands in Germany: Q4 2023 Overview

Introduction

In the competitive landscape of health care services in Germany, several brands have distinguished themselves by achieving significant online presence and user engagement. This article delves into the performance and trends of three leading brands: Shop-Apotheke B.V., DocMorris, and Medpex during Q3 to Q4 2023. Utilizing Sensor Tower's comprehensive data, we provide insights into their digital strategies across websites and mobile applications.

Shop-Apotheke B.V.

Shop-Apotheke B.V. maintains a robust digital presence through its website, shop-apotheke.com, and the Redcare: Online Pharmacy app.

• Audience Trends: From Q3 to Q4 2023, shop-apotheke.com experienced fluctuating visits, peaking in November with over 64M visits. The monthly true audience exceeded 10M by December, with a notable increase in web-only visitors.

• App Engagement: The app's monthly active users grew significantly, reaching over 1M by December, indicating a strong shift towards mobile engagement.

• Ad Spend & Channels: Advertising efforts saw a peak in December, with monthly ad spend reaching over $420K and impressions surpassing 90M. Facebook was the dominant channel, followed by Instagram and YouTube.

DocMorris

DocMorris operates primarily through its website, docmorris.de, and the DocMorris Apotheke & E-Rezept app.

• Audience Trends: The monthly true audience saw a peak in October with over 5.2M users. Web-only visitors dominated, with no significant overlap between web and app users.

• App Engagement: The app's monthly active user base grew steadily, reaching close to 500K by December, reflecting increased mobile adoption.

• Ad Spend & Channels: Monthly ad spend peaked in September, with over $225K allocated, primarily on Facebook, which accounted for the majority of impressions.

Medpex

Medpex is accessible via medpex.de and the medpex Apotheken Versand app.

• Audience Trends: Despite a decrease in visits in November and December, the monthly true audience remained stable above 2M throughout Q4 2023.

• App Engagement: The app's monthly active users remained consistent, hovering around 400K, indicating steady mobile engagement.

• Ad Spend & Channels: Advertising saw a significant spike in November, with monthly ad spend reaching over $63K. Facebook remained the primary channel for impressions.

Conclusion

The health care services sector in Germany continues to evolve with digital transformations. Shop-Apotheke B.V., DocMorris, and Medpex each demonstrate unique strategies across web and mobile platforms. Sensor Tower's unparalleled data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide critical insights into these trends, helping brands understand cross-platform user behavior effectively. These insights empower decision-makers to strategize effectively and maintain a competitive edge in the market.

For more information on how Sensor Tower can enhance your digital strategy, explore our products and services.