Leading News & Magazines Brands in Germany: Q4 2023 Overview

In Q4 2023, Germany's News & Magazines category featured standout brands with impressive digital reach. This article delves into the performance and trends of leading brands: Funke Mediengruppe, SPIEGEL Group, and ZEIT Online GmbH. Sensor Tower's comprehensive data provides insights into their cross-platform user behavior and advertising strategies.

Funke Mediengruppe

Funke Mediengruppe's digital presence spans multiple websites and the HÖRZU TV Programm als TV-App, known for its comprehensive TV programming content.

• Audience Trends:

  • azubiyo.de saw a fluctuating audience with visits starting at 13.2M in October and ending at 9.1M in December. The monthly true audience peaked at over 3.8M in December.

  • bildderfrau.de experienced a notable rise in monthly true audience from 1.8M in November to over 3.2M in December.

  • derwesten.de displayed significant growth, with the monthly true audience more than doubling from October's 7.5M to December's 15.4M.

  • hoerzu.de maintained a stable increase in visits, ending December with 11.3M and a monthly true audience reaching over 3.8M.

  • nrz.de and tvdigital.de both showed steady audience numbers, with monthly true audiences around 1.7M and 1.6M respectively by December.

• App Engagement: The HÖRZU app's monthly active users were consistently around 800K, showing stable engagement.

• Ad Spend & Channels: Funke's monthly ad spend saw a slight decrease from $341K in October to $295K in December, with Snapchat and Facebook as primary channels.

SPIEGEL Group

SPIEGEL Group's digital footprint is anchored by spiegel.de and the DER SPIEGEL - Nachrichten app, renowned for its in-depth news coverage.

• Audience Trends:

  • spiegel.de maintained a strong presence with visits consistently around 130M each month. The monthly true audience hovered near 9.5M throughout the quarter.

• App Engagement: The DER SPIEGEL app saw monthly active users slightly decreasing from 1.5M in October to 1.4M in December.

• Ad Spend & Channels: SPIEGEL's monthly ad spend peaked in December at approximately $1.3M, with Facebook and Instagram leading in impressions.

ZEIT Online GmbH

ZEIT Online GmbH's digital strategy includes zeit.de and the DIE ZEIT – Nachrichten app, celebrated for its insightful journalism.

• Audience Trends:

  • zeit.de maintained a stable audience with visits around 34M each month. The monthly true audience remained steady above 2.7M.

• App Engagement: The DIE ZEIT app's monthly active users were consistent, slightly declining from 700K to 690K by December.

• Ad Spend & Channels: ZEIT's monthly ad spend was highest in October at $688K, with Instagram as the dominant channel for impressions.

Conclusion

These leading brands in Germany's News & Magazines category showcase diverse strategies and stable digital engagement. Sensor Tower's unique capabilities provide unparalleled insights into their cross-platform performance and advertising efforts, essential for understanding market trends. For more detailed analysis, explore Sensor Tower's offerings like Web Insights and Pathmatics.