Leading Brands in Spain's Advertising & Marketing Sector: Q4 2023 Analysis

In Q4 2023, the Advertising & Marketing sector in Spain witnessed remarkable engagement from leading brands such as HubSpot, Inc., Fiverr International Limited, and Google Ads. Leveraging Sensor Tower’s comprehensive data, we delve into the performance and strategic trends of these industry leaders across their websites and apps.

HubSpot, Inc.

HubSpot is renowned for its inbound marketing and sales platform. Its digital presence is anchored by its website, hubspot.com, and the HubSpot app.

• Audience Trends: From Q3 to Q4 2023, hubspot.com experienced a fluctuating trend in monthly visits, peaking in September with over 11M visits and declining to about 4M by December. Monthly unique visits also mirrored this pattern, with a peak in October.

• App Engagement: The HubSpot app saw a steady increase in monthly active users, reaching over 18K in October, before slightly decreasing to around 17K by December.

• Ad Spend & Channels: HubSpot significantly boosted its monthly ad spend in October, with expenditures surpassing $42K and impressions exceeding 23M, primarily through Facebook.

Fiverr International Limited

Fiverr is a global online marketplace for freelance services. It maintains its digital footprint through its website, fiverr.com, and the Fiverr - Freelance Service app.

• Audience Trends: Fiverr.com experienced a dip in monthly visits in September but rebounded in November with around 4M visits. The monthly true audience remained stable, with web-only visitors consistently outnumbering app-only visitors.

• App Engagement: The Fiverr app observed a gradual decline in monthly active users from July to December, ending with approximately 50K users.

• Ad Spend & Channels: Fiverr’s monthly ad spend peaked in October at over $6K, primarily on Instagram, with impressions reaching around 3.5M.

Google Ads

Google Ads, a key player in online advertising, is represented by its website, ads.google.com, and the Google Ads app.

• Audience Trends: The website maintained a consistent flow of monthly visits, exceeding 5M throughout Q4 2023. Monthly unique visits showed a slight increase towards November.

• App Engagement: The Google Ads app exhibited a steady rise in monthly active users, reaching nearly 35K by December.

• Ad Spend & Channels: Google Ads’ monthly ad spend was highest in October with over $27K, driven by Instagram, with impressions peaking at 15M.

Conclusion

The data provided by Sensor Tower underscores the dynamic nature of the Advertising & Marketing sector in Spain. Each brand demonstrated unique trends across web and app platforms, with varied engagement and advertising strategies. Sensor Tower’s unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, deliver critical insights into these cross-platform user behaviors, empowering businesses to make informed decisions in the digital landscape.

By comprehensively understanding these metrics, decision-makers can strategically position themselves for growth and innovation in the competitive market landscape.