Leading Brands in France's Consumer Finance Category: Q4 2023 Insights

In the bustling landscape of consumer finance in France, several brands have emerged as frontrunners by capturing significant audience engagement across web and app platforms. This article delves into the performance and trends of three leading brands: BoursoBank, Societe Generale, and Wise Payments Limited (formerly TransferWise) during Q4 2023, using data provided by Sensor Tower.

BoursoBank

BoursoBank's digital presence is robust, featuring its websites, boursobank.com and boursorama.com, along with the BoursoBank app.

• Audience Trends: From Q3 to Q4 2023, both websites experienced fluctuations in visits. Boursobank.com saw visits surge from around 2.1M in September to over 22M by December. Meanwhile, Boursorama.com witnessed a decline, with visits dropping from 56M in September to about 20M by December.

• App Engagement: The BoursoBank app maintained a steady increase in monthly active users, surpassing 5.9M by December.

• Ad Spend & Channels: BoursoBank's advertising efforts saw varied investment across platforms. In December, total monthly ad spend was approximately $246K, with significant impressions on Facebook and Instagram.

Societe Generale

Societe Generale's online presence is marked by its website, societegenerale.com, and the L'Appli SG app.

• Audience Trends: The website maintained stable monthly visits, hovering around 3.8M. The monthly true audience remained robust, with over 4.5M in December, indicating consistent web and app integration.

• App Engagement: The L'Appli SG app saw a slight decline in monthly active users, closing the quarter with about 4M users.

• Ad Spend & Channels: Societe Generale's monthly ad spend peaked in September at over $282K, primarily on Facebook, with impressions exceeding 93M.

Wise Payments Limited

Wise Payments Limited stands out with its website, wise.com, and the Wise: International Transfers app.

• Audience Trends: The website saw fluctuating visits, with a notable increase from 4.1M in November to over 5.5M by December. The monthly true audience also experienced growth, reaching close to 780K.

• App Engagement: The Wise app showed a positive trend, gaining more than 530K monthly active users by December.

• Ad Spend & Channels: Wise's monthly advertising spend was more conservative, with December spend just over $55K, focusing on Instagram and Facebook.

Conclusion

The Q4 2023 performance of these leading consumer finance brands in France highlights diverse strategies and trends. BoursoBank's dominance in app engagement and ad spend, Societe Generale's stable web traffic, and Wise Payments Limited's consistent growth showcase the competitive dynamics in this sector. Sensor Tower's comprehensive cross-platform data enables these insights, providing unparalleled visibility into web, app, and advertising landscapes. For more detailed insights, explore Web Insights, App Performance Insights, and Pathmatics.