Leading Grocery Brands in France: Q4 2023 Overview

Introduction

In the competitive landscape of grocery stores in France, a few brands have distinguished themselves with impressive digital footprints. In Q4 2023, Lidl Stiftung & Co. KG, Picard Surgelés, and Monoprix S.A. led the category with notable web and app presence. Utilizing Sensor Tower’s comprehensive datasets, we delve into the performance and trends of these leading brands from Q3 to Q4 2023. Sensor Tower's unique cross-referencing capabilities provide unparalleled insights into web, app, and advertising data, crucial for understanding cross-platform user behavior.

Lidl Stiftung & Co. KG

Lidl's digital presence is robust with its website lidl.com and the Lidl Plus app.

• Audience Trends: The website maintained a strong presence with monthly visits consistently over 39M each month in Q4. Unique monthly visits remained above 5M, indicating a stable audience base.

• App Engagement: The Lidl Plus app saw an increase in monthly active users, rising from approximately 5.4M in July to over 6.2M by December, illustrating a growing preference for mobile engagement.

• Ad Spend & Channels: Lidl's monthly advertising spend peaked in December at around $1.8M, with significant impressions primarily through Facebook and Instagram.

Picard Surgelés

Picard's digital footprint is centered around its website picard.fr and the Picard - Courses & Recettes app.

• Audience Trends: The website saw a remarkable surge in December, with monthly visits reaching over 15M, driven by unique monthly visits surpassing 2M.

• App Engagement: The app's monthly active users grew significantly, doubling from 350K in July to nearly 840K in December, reflecting increased mobile activity.

• Ad Spend & Channels: Picard’s monthly ad spending was highest in October and December, with a notable presence on Facebook, generating substantial impressions.

Monoprix S.A.

Monoprix’s digital strategy includes its website monoprix.fr and the Monoprix – M’ Loyalty app.

• Audience Trends: Website visits increased significantly, peaking at nearly 6M in December, with unique monthly visits steadily climbing past 700K.

• App Engagement: The app maintained stable engagement with a slight increase in monthly active users, reaching approximately 190K by December.

• Ad Spend & Channels: Monoprix ramped up its advertising efforts in December, spending over $400K monthly, primarily on Facebook and Instagram, resulting in high impressions.

Conclusion

The digital strategies of Lidl, Picard, and Monoprix highlight the dynamic nature of France’s grocery store category. Sensor Tower’s insights reveal how these brands effectively balance web and app engagement alongside strategic advertising to maintain and grow their monthly audience. With Sensor Tower's comprehensive cross-platform data, businesses can gain critical insights into market trends and consumer behavior, ensuring they stay ahead in the competitive landscape. The ability to leverage such data is crucial for decision-makers aiming to optimize their digital strategies and maximize ROI.