Leading Brands in France's Grocery Stores Category: Q4 2023 Analysis

In the rapidly evolving landscape of grocery retail, digital presence and audience engagement are crucial for success. In Q4 2023, three leading brands in France—Lidl Stiftung & Co. KG, Picard Surgelés, and Monoprix S.A.—demonstrated substantial digital footprints across their websites and apps. This article delves into their performance and trends from Q3 to Q4 2023, leveraging data insights from Sensor Tower.

Lidl Stiftung & Co. KG

Lidl's digital ecosystem comprises its website, lidl.com, and the Lidl Plus app.

• Audience Trends: Over Q4 2023, lidl.com maintained a stable monthly audience with visits peaking at 46M in November. Monthly unique visits remained above 5M, showing consistent engagement.

• App Engagement: The Lidl Plus app saw steady growth, with monthly active users rising from 2.7M in October to 2.9M in December, reflecting a strong mobile presence.

• Ad Spend & Channels: Lidl's monthly ad spend increased significantly in December, exceeding $1.8M, with impressions surpassing 585M. Facebook was the dominant channel, contributing the majority of impressions.

Picard Surgelés

Picard's digital strategy includes its website, picard.fr, and the Picard - Courses & Recettes app.

• Audience Trends: A remarkable spike occurred in December, with picard.fr visits soaring to over 14M. Monthly unique visits nearly doubled from November, indicating heightened interest.

• App Engagement: The app's monthly active users climbed steadily, reaching approximately 182K by December, showcasing growing mobile engagement.

• Ad Spend & Channels: December saw a notable increase in monthly ad spend, nearing $156K, with Instagram and Facebook leading the way in impressions.

Monoprix S.A.

Monoprix's digital offerings include its website, monoprix.fr, and the Monoprix – M’ Loyalty app.

• Audience Trends: Monoprix.fr experienced a steady rise in monthly visits, hitting over 5M in December. Monthly unique visitors consistently exceeded 600K.

• App Engagement: The app maintained growth, with monthly active users surpassing 61K in December, indicating a loyal user base.

• Ad Spend & Channels: Monthly ad spend peaked in December at over $400K, with a substantial increase in impressions, primarily via Facebook.

Conclusion

The Q4 2023 digital performance of Lidl, Picard, and Monoprix underscores the importance of a robust online presence in the grocery sector. Sensor Tower's comprehensive data across web, app, and advertising channels provides invaluable insights into these trends. As the grocery landscape continues to evolve, leveraging such data is crucial for brands aiming to enhance their digital strategies and consumer engagement.

For deeper insights into web audience trends, explore Sensor Tower's Web Insights. Discover mobile app performance with App Performance Insights, and track advertising dynamics with Pathmatics.