Leading Brands in the UK Food Delivery Services Sector in Q4 2023

As the food delivery market in the United Kingdom continues to thrive, several key players have emerged as leaders in the sector. This article explores the performance and trends of three prominent brands: UberEATS for Customers, HelloFresh, and Gousto (SCA Investments), from Q3 2023 to Q4 2023. Sensor Tower’s unparalleled data insights provide a comprehensive view of these brands' market presence across web, app, and advertising platforms.

UberEATS for Customers

UberEATS maintains a robust presence with its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: From Q3 to Q4 2023, the website experienced fluctuations in visits, peaking in October with over 27M visits. The monthly true audience remained stable, consistently above 10M throughout the quarter.

• App Engagement: The app saw a moderate increase in monthly active users, rising to approximately 9.2M in October before stabilizing around 8.9M in December.

• Ad Spend & Channels: UberEATS exhibited a significant monthly ad spend spike in September, exceeding $5M, with TikTok and YouTube being the primary channels for impressions.

HelloFresh

HelloFresh’s digital ecosystem includes hellofresh.com and the HelloFresh: Meal Kit Delivery app.

• Audience Trends: The website saw a decline in monthly visits from October to December, dropping from over 13M to about 9M. The monthly true audience remained above 2M throughout the period.

• App Engagement: The app's monthly active users hovered around 750K, indicating stable engagement.

• Ad Spend & Channels: Monthly ad spend peaked in October at nearly $1M, with significant impressions driven by YouTube and Facebook.

Gousto (SCA Investments)

Gousto's presence is marked by gousto.co.uk and the Gousto app.

• Audience Trends: The website saw its highest visits in October with around 8.7M visits, while the monthly true audience remained consistent, slightly above 700K by December.

• App Engagement: The app's monthly active user base grew steadily, reaching approximately 370K by the end of the quarter.

• Ad Spend & Channels: Gousto’s monthly ad spend peaked in November at over $450K, with Facebook and Instagram being the dominant channels for impressions.

Conclusion

The UK food delivery market is highly competitive, with UberEATS, HelloFresh, and Gousto leading the charge. Sensor Tower’s comprehensive data, including insights from Web Insights, Pathmatics, and App Performance Insights, provides invaluable insights into these brands' cross-platform performance. These insights highlight the dynamic nature of consumer engagement and offer unique advantages for decision-makers seeking to navigate and excel in this rapidly evolving market. By leveraging Sensor Tower's analytics, businesses can make informed strategic decisions to enhance their market presence and drive growth.