Leading Insurance Brands in the UK: Q4 2023 Performance Overview

The UK insurance landscape in Q4 2023 has been defined by significant digital engagement across leading brands. This article delves into the performance of Admiral Insurance, Hastings Insurance Services Limited, and Cuvva Ltd, highlighting their digital presence and advertising strategies using Sensor Tower’s comprehensive data.

Admiral Insurance

Admiral Insurance has established a robust digital footprint with its website, admiral.com, and the Admiral Insurance app.

• Audience Trends: From Q3 to Q4 2023, admiral.com maintained a strong presence with visits peaking at over 8M in September, followed by a gradual decline to around 6M by December. The monthly true audience remained stable above 900K by the end of the year, with a notable increase in app-only visitors reaching 340K.

• App Engagement: The Admiral Insurance app experienced steady growth in monthly active users, climbing from 260K in July to over 370K in December, reflecting a growing preference for mobile access.

• Ad Spend & Channels: Admiral's monthly advertising spend saw fluctuations, with peaks in September at over $140K. Notably, YouTube was a key channel, delivering significant impressions, particularly in September with over 14M.

Hastings Insurance Services Limited

Hastings Insurance Services Limited has strengthened its digital reach through its website, hastingsdirect.com, and the Hastings Direct Insurance app.

• Audience Trends: The website experienced a decline from a peak of over 6.6M visits in September to around 4M by December. Monthly true audience figures hovered around 800K in December, with app-only visitors surpassing 470K.

• App Engagement: The app's monthly active users showed resilience, rising from 600K in October to nearly 670K by December.

• Ad Spend & Channels: Advertising efforts were concentrated on YouTube, with a notable spend in July at over $25K, though activity ceased in November and December.

Cuvva Ltd

Cuvva Ltd continues to innovate with its website, cuvva.com, and the Cuvva app.

• Audience Trends: Cuvva.com saw fluctuating visits, peaking at over 1.7M in December. The monthly true audience reached over 320K that month, with a balanced distribution between app and web visitors.

• App Engagement: The app maintained stable engagement, with monthly active users averaging around 220K throughout Q4.

• Ad Spend & Channels: Cuvva's advertising strategy was expansive, with substantial investments in Facebook and Instagram, consistently exceeding $200K monthly. Snapchat and TikTok also played significant roles, particularly in July with over 45M impressions on Snapchat.

Conclusion

The Q4 2023 data underscores the dynamic strategies of leading UK insurance brands, utilizing both web and mobile platforms to engage users effectively. Sensor Tower’s unparalleled insights enable a comprehensive understanding of these trends, offering critical visibility into cross-platform user behavior.

For more information on how Sensor Tower provides these insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.