Leading Brands in Japan's Computers & Consumer Electronics Category: Q4 2023 Overview

In the dynamic landscape of Japan's Computers & Consumer Electronics sector, Q4 2023 showcased notable performances from industry giants such as Epson, Thirdwave Group, and Dai Nippon Printing Co. Ltd. Leveraging Sensor Tower's comprehensive data insights, we delve into the trends and audience engagement across these leading brands' websites and apps.

Epson

Epson, renowned for its innovative printing solutions, has a robust digital footprint. Its website, epson.com, and the Epson iPrint app are pivotal in audience engagement.

• Audience Trends: From Q3 to Q4 2023, epson.com maintained a stable visitor count, with visits peaking at around 9.3M in October and holding above 8.7M in December. The monthly true audience showed a slight upward trend, closing the year at over 3.1M.

• App Engagement: The Epson iPrint app saw a consistent monthly active user base of around 1.9M, underscoring the app's importance within Epson's digital ecosystem.

• Ad Spend & Channels: Epson's advertising efforts were concentrated in Q4, with significant investments in October and December, reaching over $140K monthly. Instagram emerged as the dominant channel, delivering impressions upwards of 33M in October.

Thirdwave Group

Thirdwave Group is anchored by its website, dospara.co.jp, and the ドスパラ app, driving its presence in the market.

• Audience Trends: The website experienced a surge in visits towards the end of Q4, peaking at over 12.8M in December. The monthly true audience also saw growth, reaching approximately 1.7M.

• App Engagement: The ドスパラ app maintained modest engagement, with monthly active users slightly increasing to around 37K by December.

• Ad Spend & Channels: Advertising spend saw an uptick in November, with a focus on Facebook, generating impressions exceeding 12M monthly.

Dai Nippon Printing Co. Ltd

Dai Nippon Printing Co. Ltd's digital strategy is highlighted by its website, honto.jp, and the honto電子書籍リーダー app, which bolster its market position.

• Audience Trends: Visits to honto.jp remained strong, peaking at 6.5M in November. The monthly true audience fluctuated slightly but ended the year at over 1M.

• App Engagement: The honto電子書籍リーダー app maintained a stable monthly active user base of around 176K in December.

• Ad Spend & Channels: The brand's ad spend was concentrated on Instagram, with the highest impressions, over 7.8M monthly, occurring in October.

Conclusion

The Q4 2023 data highlights the strategic digital engagements of Epson, Thirdwave Group, and Dai Nippon Printing Co. Ltd in Japan's Computers & Consumer Electronics category. Through Sensor Tower's unparalleled insights, these brands can effectively navigate and optimize their digital presence across platforms, ensuring sustained growth and audience engagement. Sensor Tower’s consolidated data offers unique advantages for decision-makers, providing the clarity needed to drive strategic initiatives forward.