Leading Brands in Japan's Jobs & Careers Category: Q4 2023 Overview

Introduction

In the ever-evolving landscape of Japan’s Jobs & Careers category, a select group of brands have emerged as leaders in Q4 2023. This article delves into the performance and trends of Indeed, リクナビNEXT, and Recruit Holdings Co., Ltd. (リクルート), highlighting their digital presence and audience engagement across websites and apps. Sensor Tower's comprehensive data provides unique insights into these brands' cross-platform user behavior, offering an unparalleled view into the market dynamics.

Indeed

Indeed maintains a robust presence in the Jobs & Careers category, with its website indeed.com and the Indeed Job Search app.

• Audience Trends: Throughout Q4 2023, indeed.com saw a gradual decrease in visits, ending December with just over 30M visits. The monthly true audience consistently remained above 4M. Web-only visitors dominated the audience, highlighting a preference for desktop usage.

• App Engagement: Monthly active users for the Indeed Job Search app fluctuated slightly, peaking at approximately 1.5M in October before settling at around 1.4M in December.

• Ad Spend & Channels: Indeed's advertising efforts increased in Q4, with a notable monthly spend in October reaching over $15K, primarily through Facebook and Instagram, generating substantial impressions exceeding 4M.

リクナビNEXT

リクナビNEXT, a key player in Japan’s job search market, operates through rikunabi.com and the 転職 はリクナビネクスト 仕事探し・求人の転職サイト/アプリ app.

• Audience Trends: Visits to rikunabi.com showed a recovery in December, reaching over 27M. The monthly true audience remained above 3M throughout the quarter, with web-only visitors leading the engagement.

• App Engagement: The app's monthly active users saw a decline, dropping to around 214K by December, reflecting a challenge in mobile engagement.

• Ad Spend & Channels: There was a significant spike in monthly ad spend in December, exceeding $36K, largely through Instagram, which provided impressive reach with nearly 9M impressions.

Recruit Holdings Co., Ltd. - (リクルート)

Recruit Holdings, with its website r-agent.com and the 転職はリクルートエージェント/転職支援実績No1/転職アプリ app, remains a strong contender in the market.

• Audience Trends: r-agent.com experienced a steady increase in visits, peaking at over 31M in December. The monthly true audience reached nearly 2.8M, with web engagement being predominant.

• App Engagement: The app maintained a stable monthly user base, with active users hovering around 300K by the end of Q4.

• Ad Spend & Channels: Recruit Holdings significantly invested in advertising, with December's monthly spend surpassing $1.1M. The majority of impressions were generated through Instagram, highlighting its effectiveness in reaching a broader audience.

Conclusion

The Jobs & Careers category in Japan continues to be dynamic, with Indeed, リクナビNEXT, and Recruit Holdings leading the charge. Sensor Tower's data insights reveal the nuanced strategies these brands employ to capture and engage their audiences across platforms. With Sensor Tower's comprehensive data offerings, businesses can gain critical insights into cross-platform user behavior, ensuring informed decision-making in a competitive market.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics products.