Leading Brands in Advertising & Marketing: Q4 2023 Insights

Introduction

In the ever-evolving landscape of advertising and marketing, several brands have emerged as leaders in the United States. In Q4 2023, Angi (formerly Angie’s List), Ibotta, Inc., and HubSpot, Inc. stood out as key players, each demonstrating unique strengths across their digital platforms. This article delves into their performance and trends, supported by comprehensive data from Sensor Tower.

Angi (formerly Angie’s List)

Angi’s digital footprint spans its websites, angi.com and homeadvisor.com, along with the Angi: Find Local Home Services app.

• Audience Trends: From Q3 to Q4 2023, angi.com maintained a stable visit pattern, hovering around 13M visits monthly. The monthly true audience numbers saw a slight decline to approximately 4.5M by December. Homeadvisor.com also displayed consistent performance with visits fluctuating between 6.5M and 7.2M monthly.

• App Engagement: The app’s monthly active user base decreased slightly, ending December with around 670K users.

• Ad Spend & Channels: Angi significantly reduced its monthly ad spend from $5.4M in July to under $500K in December, with OTT channels being the most utilized, contributing to the majority of impressions.

Ibotta, Inc.

Ibotta’s presence is marked by its website, ibotta.com, and the Ibotta: Save & Earn Cash Back app.

• Audience Trends: The website experienced a peak in August with over 10M visits, later stabilizing around 7M monthly by December. Monthly true audience numbers remained strong, averaging above 5.7M in Q4.

• App Engagement: The app consistently attracted over 5M monthly active users, with a noticeable increase in November.

• Ad Spend & Channels: Ibotta’s monthly ad spend was relatively steady, peaking at over $1M in November. OTT and Instagram were leading channels, delivering substantial impressions.

HubSpot, Inc.

HubSpot’s digital ecosystem includes hubspot.com and the HubSpot app.

• Audience Trends: Hubspot.com maintained a robust visit count, with over 47M visits monthly in December. Monthly true audience figures remained stable, averaging around 2.8M.

• App Engagement: The app’s monthly active user base slightly declined, ending December with approximately 78K users.

• Ad Spend & Channels: With monthly ad spend consistently above $2M, HubSpot leveraged LinkedIn and Instagram effectively, achieving high impressions.

Conclusion

The performance of Angi, Ibotta, and HubSpot in Q4 2023 underscores their strategic positioning in the advertising and marketing sector. Sensor Tower’s comprehensive data analysis, spanning web and app insights along with advertising metrics, provides unparalleled insights into their digital strategies. For businesses aiming to understand cross-platform user behavior, Sensor Tower remains an indispensable resource. Explore more insights with Sensor Tower to drive strategic decisions and optimize your digital presence.