Leading Brands in US Advertising & Marketing: Q4 2023 Analysis

Introduction

In the ever-evolving landscape of advertising and marketing, staying ahead requires deep insights into audience trends and engagement across platforms. Sensor Tower provides unparalleled data, offering a comprehensive view of cross-platform user behavior through its Web Insights, Pathmatics, and App Performance Insights products. This article explores the performance of three leading brands in the Advertising & Marketing category in the US for Q4 2023: Angi, Ibotta, and HubSpot.

Angi (formerly Angie’s List)

Angi's digital presence includes its websites, angi.com and homeadvisor.com, alongside the Angi: Find Local Home Services app.

• Audience Trends:

  • angi.com saw a slight decrease in visits, maintaining a stable monthly deduplicated audience above 4M throughout Q4.

  • homeadvisor.com experienced fluctuations, with visits stabilizing above 1.4M in December.

• App Engagement:

  • The app’s monthly active users decreased steadily, ending the year with just over 300K users.

• Ad Spend & Channels:

  • Total monthly ad spend decreased significantly, with a notable drop in OTT spending, which still remained the dominant channel, delivering millions of impressions monthly.

Ibotta, Inc.

Ibotta’s presence spans the ibotta.com website and the Ibotta: Save & Earn Cash Back app.

• Audience Trends:

  • ibotta.com maintained relatively stable visits, with unique visits hovering around 1.1M in December.

  • The monthly deduplicated audience consistently surpassed 5M, with the app attracting the majority of users.

• App Engagement:

  • The app’s monthly active users remained above 2M, showcasing strong engagement throughout Q4.

• Ad Spend & Channels:

  • Monthly ad spend decreased, with LinkedIn and OTT being the primary channels, delivering substantial impressions.

HubSpot, Inc.

HubSpot’s digital footprint includes hubspot.com and the HubSpot app.

• Audience Trends:

  • hubspot.com experienced steady visits, maintaining unique visits around 2.8M by December.

  • The monthly deduplicated audience remained stable, consistently above 2.8M.

• App Engagement:

  • The app’s monthly active users were stable, hovering around 66K throughout the quarter.

• Ad Spend & Channels:

  • HubSpot increased its monthly ad spend, focusing heavily on LinkedIn and Instagram, achieving high impressions in these channels.

Conclusion

Q4 2023 highlighted diverse strategies among leading brands in the Advertising & Marketing category. Angi, Ibotta, and HubSpot each demonstrated unique strengths across platforms, leveraging Sensor Tower’s comprehensive data to optimize their digital presence. Sensor Tower remains the go-to source for detailed insights into cross-platform user behavior, empowering brands to make informed decisions in a competitive market.

For more detailed insights, explore Sensor Tower’s Web Insights, Pathmatics, and App Performance Insights.