Leading Brands in the US Computers & Consumer Electronics Category: Q4 2023 Analysis

Introduction

The US Computers & Consumer Electronics sector in Q4 2023 has been characterized by dynamic shifts, with brands like Life360, Best Buy Co., Inc., and Hewlett-Packard (HP) emerging as leaders. This analysis delves into their performance, highlighting monthly deduplicated audience metrics across their websites and apps, app usage data, and advertising strategies, all powered by Sensor Tower's robust analytics.

Life360

Life360 continues to be a formidable presence in the market, known for its innovative family connectivity solutions through its website life360.com and the Life360: Stay Connected & Safe app.

• Audience Trends: Life360 maintained a stable monthly deduplicated audience consistently above 53M throughout Q3 and Q4 2023, with website visits peaking at over 3.1M in December.

• App Engagement: The app reported a steady monthly active user base, reaching approximately 32M by December, underscoring robust mobile engagement.

• Ad Spend & Channels: Despite a reduction in monthly advertising expenditure from July to December, particularly in OTT and Instagram, Life360's impressions remained high, especially in desktop video and OTT channels.

Best Buy Co., Inc.

Best Buy, a leader in consumer electronics retail, leverages its digital platforms, bestbuy.com and the Best Buy: Tech drops & deals app, to drive substantial engagement.

• Audience Trends: The website saw a traffic surge in November, with visits exceeding 598M, driven by holiday shopping. The monthly deduplicated audience surpassed 57M during this peak period.

• App Engagement: The app's monthly active user base grew significantly in November, reaching over 2.1M, indicative of heightened mobile shopping activity.

• Ad Spend & Channels: Best Buy's monthly ad spend peaked in November at over $21M, with Facebook and YouTube being pivotal channels, delivering substantial impressions.

Hewlett-Packard (HP)

HP, known for its innovation in computing solutions, maintains a strong digital presence via hp.com and the HP Smart app.

• Audience Trends: The website's monthly deduplicated audience reached approximately 15M by December, with visits peaking over 75M in November.

• App Engagement: The HP Smart app experienced a resurgence in December, with monthly active users climbing above 4.5M.

• Ad Spend & Channels: HP's monthly advertising expenditure increased notably in December, with YouTube and LinkedIn serving as key channels for extended reach.

Conclusion

The Q4 2023 trends within the Computers & Consumer Electronics category underscore the strategic diversity of Life360, Best Buy, and HP. Sensor Tower’s unparalleled data insights provide an in-depth understanding of web and app engagement dynamics, equipping decision-makers with the knowledge to navigate consumer behavior effectively. For further insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.