Leading Food Delivery Brands in the U.S. Q4 2023: A Sensor Tower Analysis

Introduction

As the food delivery industry continues to thrive in the United States, leading brands like DoorDash, Instacart, and UberEATS have maintained strong digital presences through their websites and apps. This article delves into their performance trends in Q4 2023, highlighting insights from Sensor Tower's comprehensive datasets. Sensor Tower's unique cross-referencing capabilities provide unparalleled insights into web, app, and advertising data, making it an essential tool for evaluating cross-platform user behavior.

DoorDash: Driving Customer Convenience

DoorDash stands out with its robust digital footprint, prominently featuring its website, doordash.com, and the DoorDash - Food Delivery app.

• Audience Trends: From Q3 to Q4 2023, doordash.com saw a notable increase in visits, peaking at over 219M in December. The monthly true audience consistently remained above 51M throughout the quarter.

• App Engagement: The app's monthly active users grew steadily, reaching approximately 41M by December.

• Ad Spend & Channels: DoorDash's monthly advertising spend was substantial, with December seeing an investment of over $16M, primarily across OTT and TikTok channels, delivering significant impressions.

Instacart: Redefining Grocery Delivery

Instacart's digital presence is anchored by its website, instacart.com, and the Instacart: Groceries & Food app.

• Audience Trends: Instacart.com showed consistent growth, with visits exceeding 140M in December. The monthly true audience rose steadily, surpassing 26M by the end of the quarter.

• App Engagement: The app's monthly active users increased each month, reaching nearly 17M in December.

• Ad Spend & Channels: Instacart's monthly advertising spend varied, with a peak in December at around $9.5M, leveraging channels like OTT and YouTube for broad reach.

UberEATS: Expanding Culinary Boundaries

UberEATS maintains a strong online presence through ubereats.com and the Uber Eats: Food Delivery app.

• Audience Trends: The website attracted increased visits, rising to over 70M in December. The monthly true audience was stable, remaining above 25M throughout Q4.

• App Engagement: The app's monthly active users showed a gradual increase, reaching about 21M in December.

• Ad Spend & Channels: UberEATS' monthly advertising efforts were notable, with December spending close to $3.6M, focusing on Instagram and Snapchat to capture audience attention.

Conclusion

The Q4 2023 analysis highlights the competitive landscape of leading food delivery brands in the U.S. Each brand demonstrated strong audience engagement across web and app platforms, with strategic advertising investments. Sensor Tower's detailed insights into cross-platform user behavior and advertising trends provide an invaluable resource for understanding the dynamics of the food delivery market. By leveraging Sensor Tower's data, decision-makers can gain a unique advantage in crafting effective strategies and capturing market opportunities. Explore more about our services to enhance your business insights.