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In the ever-evolving landscape of Generative AI, a few standout brands have captured significant attention in the US market during Q4 2023. This article delves into the performance and trends of three leading brands: ChatGPT, Adobe Acrobat & Document Cloud, and Character.AI. Leveraging Sensor Tower's unparalleled data insights, we explore their web and app presence, audience engagement, and advertising strategies.
ChatGPT's digital presence is robust, featuring the websites chatgpt.com and openai.com, along with the ChatGPT app.
Audience Trends: From Q3 to Q4 2023, chatgpt.com saw a decline in monthly unique visits, dropping from over 36M in September to roughly 30M by December. The app, however, experienced substantial growth, with monthly active users rising from 7M in September to nearly 12M by December.
App Engagement: The ChatGPT app showed a marked increase in monthly active users, indicating a strong shift towards mobile engagement.
Ad Spend & Channels: ChatGPT's monthly ad spend was minimal, with most activity occurring in July. The focus was on desktop display and TikTok channels, but spending ceased after August.
Adobe's presence is highlighted by acrobat.adobe.com and the Adobe Acrobat Reader: Edit PDF app.
Audience Trends: The website maintained a stable monthly audience, with unique visits hovering around 6M throughout Q4. The app saw a slight decline in monthly active users, from just over 10M in October to below 10M in December.
App Engagement: Despite the slight decrease in app users, Adobe's cross-platform presence remains strong.
Ad Spend & Channels: Adobe's advertising strategy was extensive, with monthly spend peaking at over $12M in August. Key channels included YouTube and Instagram, driving significant impressions.
Character.AI's reach extends through character.ai and the Character AI: Chat, Talk, Text app.
Audience Trends: Monthly unique visits to character.ai saw a gradual decline, from over 3.4M in July to about 2.9M in December. Conversely, the app's monthly active users grew steadily, reaching nearly 3M by December.
App Engagement: The app's increasing user base highlights a growing preference for mobile interaction.
Ad Spend & Channels: Character.AI's monthly ad spend was minimal, with sporadic activity on Instagram and desktop display channels.
As Generative AI continues to capture the imagination of users, these leading brands have demonstrated varied strategies and trends in Q4 2023. Sensor Tower's comprehensive data insights offer a unique lens into the cross-platform behaviors of these brands, showcasing how they navigate the dynamic digital landscape. With offerings like Web Insights and Pathmatics, Sensor Tower remains at the forefront of delivering critical market intelligence across web, app, and advertising platforms.