Leading Health & Wellness Brands in Q4 2023: A Sensor Tower Analysis

Introduction

The Health & Wellness category in the United States witnessed significant digital activity in Q4 2023. Leading brands such as Mayo Clinic, CVS, and Walgreens showcased robust online presence across their websites and apps. This article delves into their performance trends from Q3 to Q4 2023, highlighting key metrics provided by Sensor Tower's comprehensive data solutions.

Mayo Clinic

Renowned for its pioneering medical research and practice, Mayo Clinic's digital footprint spans several websites, including mayo.edu, mayoclinic.org, and mayoclinichealthsystem.org, alongside the Mayo Clinic app.

• Audience Trends:

  • mayo.edu maintained a stable monthly visit count, hovering around 2.8M to 3M from October to December.

  • mayoclinic.org experienced an upward trend in monthly visits, reaching nearly 88M by December.

  • mayoclinichealthsystem.org showed fluctuations, peaking at over 2.5M monthly visits in October.

• App Engagement:

  • The Mayo Clinic app saw monthly active users slightly decline to around 165K by December, after peaking in November.

• Ad Spend & Channels:

  • Total monthly ad spend varied, peaking in October at over $1.2M, with significant impressions across Facebook and Instagram channels.

CVS

CVS, a leader in healthcare solutions and retail pharmacy, anchors its digital ecosystem through cvs.com and the CVS Health app.

• Audience Trends:

  • cvs.com saw a notable increase in monthly visits, surpassing 198M by October, while unique visits consistently grew throughout the quarter.

• App Engagement:

  • The CVS Health app enjoyed a steady rise in monthly active users, reaching approximately 10M by December.

• Ad Spend & Channels:

  • CVS's monthly ad spend peaked in November at nearly $9.7M, with the bulk of impressions on Facebook and Instagram.

Walgreens

Known for its extensive pharmaceutical services, Walgreens' digital reach includes walgreens.com and the Walgreens app.

• Audience Trends:

  • walgreens.com visits saw a significant jump, reaching over 191M monthly visits by December, indicating a strong online presence.

• App Engagement:

  • Monthly active users on the Walgreens app grew consistently, surpassing 11M by the end of the year.

• Ad Spend & Channels:

  • Monthly ad spending was highest in December, exceeding $10.9M, with a strong focus on YouTube and Facebook for impressions.

Conclusion

The Q4 2023 analysis of the Health & Wellness category reveals the dynamic digital strategies of Mayo Clinic, CVS, and Walgreens. Through Sensor Tower's unparalleled data insights, these brands have effectively engaged audiences across multiple platforms. Sensor Tower's solutions, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into the evolving trends and user behaviors essential for maintaining competitive advantage. By leveraging these insights, decision-makers can craft informed strategies to optimize their digital presence and advertising efficacy.