Leading Health & Wellness Brands in Q4 2023: A Sensor Tower Analysis

Introduction

In Q4 2023, the Health & Wellness sector in the U.S. experienced notable activity among leading brands such as CVS, Walgreens, and Mayo Clinic. This article examines the digital performance of these brands, analyzing trends from Q3 to Q4 2023. Sensor Tower's comprehensive data provides unique insights into web, app, and advertising metrics across these platforms.

CVS

CVS maintains a robust digital presence through its website cvs.com and the CVS Health app.

• Audience Trends: From Q3 to Q4 2023, cvs.com consistently attracted a large audience, with unique visits exceeding 20M in December. The monthly deduplicated audience remained stable above 28M throughout Q4.

• App Engagement: The CVS Health app saw growth in monthly active users, reaching over 3M by December, reflecting a steady increase in mobile engagement.

• Ad Spend & Channels: CVS significantly ramped up its monthly advertising spend, peaking at over $10M in November. Facebook and Instagram were key channels, delivering the highest impressions.

Walgreens

Walgreens' digital footprint is marked by its website walgreens.com and the Walgreens app.

• Audience Trends: Walgreens.com saw a notable increase in unique visits, surpassing 20M in December. The monthly deduplicated audience also grew, reaching nearly 29M by the end of the quarter.

• App Engagement: The Walgreens app maintained strong user engagement, with monthly active users climbing to over 3.6M in December.

• Ad Spend & Channels: Monthly advertising expenditure peaked at over $12M in December, with YouTube and Facebook as prominent channels, driving substantial impressions.

Mayo Clinic

Mayo Clinic's digital strategy includes its websites mayo.edu, mayoclinic.org, mayoclinichealthsystem.org, and the Mayo Clinic app.

• Audience Trends: Mayoclinic.org was the standout, with unique visits consistently over 24M. The monthly deduplicated audience across Mayo's platforms remained above 24M in December.

• App Engagement: The Mayo Clinic app saw stable monthly active user numbers, hovering around 37K throughout Q4, indicating consistent app usage.

• Ad Spend & Channels: Mayo Clinic's monthly ad spend remained steady, with notable investments in OTT channels, which provided significant impressions.

Conclusion

The Health & Wellness sector in Q4 2023 was marked by dynamic digital engagement across CVS, Walgreens, and Mayo Clinic. Sensor Tower's unparalleled data analysis provides critical insights into cross-platform user behavior, highlighting the importance of an integrated digital strategy. With tools like Web Insights, App Performance Insights, and Pathmatics, businesses can make informed decisions, ensuring their digital presence remains competitive and effective.