Leading Brands in U.S. Health Care Services: Q4 2023 Overview

The health care services sector in the United States experienced remarkable digital engagement in Q4 2023. Leading brands such as Mayo Clinic, CVS, and Walgreens showcased substantial web and app presence, alongside strategic advertising investments. This article delves into the performance and trends of these brands, utilizing the comprehensive data provided by Sensor Tower.

Mayo Clinic

Mayo Clinic is renowned for its comprehensive health care services, offering world-class medical consultation and treatment.

• Audience Trends: From Q3 to Q4 2023, Mayo Clinic’s websites demonstrated stable and impressive engagement. The flagship site, mayoclinic.org, saw visits exceeding 80M monthly, peaking at nearly 88M in December. The other sites maintained consistent traffic, with slight fluctuations.

• App Engagement: The Mayo Clinic app maintained a steady monthly active user base, with active users hovering around 170K to 180K, reflecting stable interest in mobile health management.

• Ad Spend & Channels: Mayo Clinic’s monthly advertising expenditure peaked in October at over $1.2M, with notable impressions on OTT and social media platforms like Facebook and Instagram.

CVS

CVS is a leading retail pharmacy and health care provider, known for its extensive range of health services.

• Audience Trends: The website consistently attracted over 180M monthly visits, with a notable spike in October exceeding 240M visits, reflecting robust online engagement.

• App Engagement: The CVS Health app maintained a strong monthly active user base, consistently above 9M, peaking at over 10M in December.

• Ad Spend & Channels: CVS significantly increased its monthly advertising investments, with December spending reaching approximately $9.3M, largely driven by Facebook and Instagram campaigns.

Walgreens

Walgreens is a national leader in pharmacy, health, and wellness solutions, committed to providing accessible health care.

• Audience Trends: Walgreens saw a substantial increase in web traffic, with visits rising to nearly 200M monthly in December, indicating strong consumer interest.

• App Engagement: The Walgreens app demonstrated impressive growth, with monthly active users increasing from 10M to over 11M by the end of the year.

• Ad Spend & Channels: Walgreens’ advertising efforts were robust, with December monthly ad spend surpassing $10M, primarily through YouTube and Facebook.

Conclusion

The digital strategies of Mayo Clinic, CVS, and Walgreens underscore the dynamic landscape of health care services in the U.S. Sensor Tower’s comprehensive data across web, app, and advertising platforms offers unparalleled insights into these brands’ reach and engagement. As digital health continues to evolve, understanding cross-platform user behavior remains crucial for industry leaders.

For more detailed insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics.