Leading Brands in US Health Care Services: Q4 2023 Analysis

Introduction

In the rapidly evolving landscape of health care services, a robust digital presence and strategic advertising are crucial for leading brands. This article delves into the performance of CVS, Walgreens, and Mayo Clinic during Q4 2023, focusing on their websites and apps, audience trends, and advertising strategies. Sensor Tower's comprehensive data provides unparalleled insights into these brands’ cross-platform user behavior.

CVS

CVS continues to hold a strong position in the health care services category with its website, cvs.com, and the CVS Health app.

• Audience Trends: The monthly deduplicated audience for CVS remained robust, consistently above 28M throughout Q4. The unique visits to cvs.com saw an increase from 23M in September to approximately 24M in December.

• App Engagement: The CVS Health app experienced a steady rise in monthly active users, reaching over 3M by December.

• Ad Spend & Channels: CVS's monthly advertising spend peaked in November, exceeding $10M, with significant impressions across platforms like Facebook and Instagram. OTT channels also contributed to increased visibility.

Walgreens

Walgreens, with its digital platforms walgreens.com and the Walgreens app, demonstrates a strong digital strategy.

• Audience Trends: Walgreens saw a notable increase in unique visits to walgreens.com, rising from about 18M in October to over 20M in December. The monthly deduplicated audience surpassed 28M by December.

• App Engagement: The Walgreens app maintained a stable monthly active user base, closing the quarter with over 3.6M active users.

• Ad Spend & Channels: Monthly advertising investments were significant in December, reaching over $11M, with YouTube and Facebook being major channels for impressions.

Mayo Clinic

Mayo Clinic leverages its online presence with mayo.edu, mayoclinic.org, mayoclinichealthsystem.org, and the Mayo Clinic app.

• Audience Trends: The monthly deduplicated audience for Mayo Clinic's websites remained stable, with mayoclinic.org attracting over 25M unique visits in December. The other websites also maintained consistent traffic.

• App Engagement: The Mayo Clinic app had a modest but stable monthly active user base, with active users around 37K throughout Q4.

• Ad Spend & Channels: Mayo Clinic's monthly ad spend was relatively consistent, focusing on Facebook and Instagram, achieving substantial impressions.

Conclusion

The digital landscape for health care services in the US continues to be dominated by key players like CVS, Walgreens, and Mayo Clinic. Each brand exhibits unique strengths across web and app platforms, supported by strategic advertising efforts. Sensor Tower's comprehensive data provides critical insights into these dynamics, showcasing the power of cross-referencing web, app, and advertising data for a holistic view of market performance.

For more detailed insights, explore Sensor Tower's offerings:

• Web Insights

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