Leading Brands in US Investing & Financial Management: Q4 2023 Review

The Investing & Financial Management category in the US experienced notable developments in Q4 2023. Prominent brands like Coinbase, Fidelity, and Robinhood stood out, each demonstrating unique trends across their websites and apps. This article explores their performance, drawing on insights from Sensor Tower's comprehensive data offerings.

Coinbase, Inc.

Coinbase's digital footprint includes its website, coinbase.com, and the Coinbase: Buy BTC, ETH, SOL app.

• Audience Trends: From Q3 to Q4 2023, coinbase.com observed a significant rise in visits, peaking at over 73M in December. The monthly deduplicated audience also grew, exceeding 14M by the end of Q4, with notable increases in both web and app visitors.

• App Engagement: The app experienced consistent growth in monthly active users, concluding Q4 with approximately 2.7M users, indicating a resurgence in user interest.

• Ad Spend & Channels: Coinbase substantially increased its monthly advertising spend, reaching over $1.1M in December, with impressions soaring on platforms like YouTube and Facebook. OTT channels also saw a marked uptick in December.

Fidelity Mobile App

Fidelity's online presence is anchored by its website, fidelity.com, and the Fidelity Investments app.

• Audience Trends: Fidelity.com maintained a robust web presence, with visits rising to around 160M in December. The monthly deduplicated audience also expanded, surpassing 11M.

• App Engagement: The app's monthly active users grew steadily, concluding Q4 with over 3M users, highlighting strong engagement.

• Ad Spend & Channels: Fidelity's monthly ad spend varied, with a focus on OTT channels, though it decreased significantly by December. Impressions were strong on TikTok and Facebook throughout the quarter.

Robinhood Markets, Inc.

Robinhood's digital ecosystem consists of robinhood.com and the Robinhood - FinTech SuperApp.

• Audience Trends: Website visits fluctuated but remained stable, with December seeing around 23.6M visits. The monthly deduplicated audience hovered around 7.6M.

• App Engagement: The app maintained a strong user base, with monthly active users consistently around 7.4M.

• Ad Spend & Channels: Robinhood's monthly advertising spend peaked in November at over $6.2M, with significant impressions across platforms like X and Instagram.

Conclusion

These leading brands in the Investing & Financial Management sector showcase diverse strategies and robust digital footprints in Q4 2023. Sensor Tower's unique cross-referencing capabilities provide unparalleled insights into web, app, and advertising data, essential for understanding user behavior across platforms. For more detailed insights, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights.