Leading Brands in US Investing & Financial Management: Q4 2023 Analysis

In the rapidly evolving landscape of investing and financial management, brands like Fidelity, Coinbase, Inc., and Robinhood Markets, Inc. have emerged as significant players. This analysis explores their performance from Q3 to Q4 2023, leveraging Sensor Tower's robust data insights.

Fidelity

Fidelity's digital ecosystem is anchored by its website, fidelity.com, and the Fidelity Investments app.

• Audience Trends: Fidelity.com experienced a noticeable increase in visits, reaching over 160M by December 2023. The monthly true audience also saw an upward trend, peaking at approximately 12M. The web platform slightly outperformed the app in terms of unique visits, though both channels contributed significantly to overall engagement.

• App Engagement: The Fidelity Investments app maintained a stable monthly active user base, with active users surpassing 6.4M in December, indicating strong mobile engagement.

• Ad Spend & Channels: Fidelity significantly increased its monthly ad spend, reaching nearly $14.8M in December. Instagram and Facebook were the primary channels, delivering extensive impressions, while OTT services also played a crucial role.

Coinbase, Inc.

Coinbase's digital presence is robust, with its website, coinbase.com, and the Coinbase: Buy BTC, ETH, SOL app.

• Audience Trends: Coinbase.com showed a substantial increase in visits, reaching over 74M in December. The monthly true audience also expanded, exceeding 14M, with the app showing a dominant presence in user engagement.

• App Engagement: The app's monthly active users surged past 11.5M by the end of the year, reflecting a growing interest in mobile cryptocurrency trading.

• Ad Spend & Channels: Coinbase's monthly ad spend rose notably in December, hitting over $1.1M. Desktop video and Instagram were key channels, contributing to a significant increase in impressions.

Robinhood Markets, Inc.

Robinhood's platform includes robinhood.com and the Robinhood: Trade BTC, SOL, ETH app.

• Audience Trends: Robinhood.com maintained a steady number of visits, with over 23M in December. The monthly true audience remained stable around 7.6M, with a strong mobile presence.

• App Engagement: The app's monthly active users were consistently high, hovering around 19M, showcasing Robinhood's strong foothold in mobile trading.

• Ad Spend & Channels: Robinhood's monthly advertising expenditure peaked in November, with a notable focus on Instagram and TikTok, driving extensive user engagement.

Conclusion

The Q4 2023 analysis highlights the dynamic nature of the investing and financial management sector, with Fidelity, Coinbase, and Robinhood leading the charge. Sensor Tower's comprehensive data insights provide unparalleled visibility into these brands' digital strategies, offering critical insights into their cross-platform performance. As the landscape continues to evolve, these brands demonstrate strategic prowess in engaging their audiences across web and mobile platforms.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.