Leading Brands in US Multimedia & Design Software: Q4 2023 Overview

In the rapidly evolving landscape of multimedia and design software, a few brands have distinguished themselves with significant monthly deduplicated audiences across their websites and apps. This article examines the performance of Google Photos, CapCut - Video Editor, and Canva from Q3 to Q4 2023, highlighting the data trends and insights provided by Sensor Tower.

Google Photos

Google Photos, known for its seamless photo storage and editing capabilities, maintains a strong presence with its website and the Google Photos: Backup & Edit app.

• Audience Trends: The monthly deduplicated audience remained stable above 120M throughout the quarter. The website saw visits fluctuate slightly, with a notable increase to over 370M visits by December.

• App Engagement: Monthly active users for the app held steady around 65M, showcasing consistent engagement.

• Advertising Insights: No monthly ad spend was reported, highlighting a reliance on organic growth.

CapCut - Video Editor

CapCut, a dynamic video editing platform, is expanding its digital footprint with its website and CapCut - Video Editor app.

• Audience Trends: The website experienced a substantial rise in visits, peaking at nearly 98M in December, indicating growing interest.

• App Engagement: App usage saw a resurgence, with monthly active users nearing 12M by the end of the year.

• Advertising Insights: Monthly ad spend increased significantly, reaching approximately $240K in December, with Instagram and YouTube being primary channels.

Canva

Canva, a leader in graphic design solutions, continues to dominate with its website and the Canva: AI Photo & Video Editor app.

• Audience Trends: The website consistently attracted over 1.2B visits monthly, while deduplicated audience figures surpassed 41M by December.

• App Engagement: The app's monthly active user base grew steadily, reaching over 7M.

• Advertising Insights: Canva's strategic ad investments peaked in October at approximately $16M, with prominent channels including OTT and Instagram.

Conclusion

The multimedia and design software sector is thriving, with each brand leveraging unique strategies to engage their audiences. Sensor Tower's comprehensive data, spanning web, app, and advertising insights, provides critical insights into these dynamics. With offerings like Web Insights, App Performance Insights, and Pathmatics, Sensor Tower remains an unparalleled resource for understanding cross-platform user behavior and market trends. This empowers decision-makers with the knowledge to drive strategic growth and innovation.