Leading Grocery Brands in Australia: Q1 2024 Performance Insights

In the competitive landscape of Australia’s grocery sector, several key players have emerged as leaders in Q1 2024. This article delves into the performance of Coles Supermarkets Australia Pty Ltd, Dan Murphy’s, and ALDI, highlighting their digital presence and advertising strategies across web and app platforms. Sensor Tower’s comprehensive data offerings provide the insights necessary to understand these trends.

Coles Supermarkets Australia Pty Ltd

Coles is a well-known Australian supermarket chain, renowned for its comprehensive grocery offerings and strong digital presence through its website, coles.com.au, and the Coles app.

• Audience Trends: Between Q4 2023 and Q1 2024, coles.com.au consistently attracted over 25M monthly visits. Unique monthly visits saw a steady increase, peaking at over 3M in March. The monthly true audience remained stable above 3.7M throughout the quarter.

• App Engagement: The Coles app experienced a rise in monthly active users, reaching over 1M by February, indicating strong mobile engagement.

• Ad Spend & Channels: Coles’ monthly advertising efforts were notable, with a peak spend of over $2M in February, primarily through Facebook and YouTube, achieving substantial impressions across these platforms.

Dan Murphy’s

Dan Murphy’s, a leading liquor retailer, boasts a robust digital footprint anchored by its website, danmurphys.com.au, and the Dan Murphy’s app.

• Audience Trends: The website experienced a significant spike in December, with visits exceeding 11M. Monthly true audience numbers remained above 1.2M throughout Q1 2024.

• App Engagement: Monthly active users for the app hovered around 400K, showing a slight decline after December.

• Ad Spend & Channels: Dan Murphy’s focused its monthly ad spend on Facebook and Instagram, with a notable increase in March, resulting in over 88M impressions.

ALDI

ALDI, known for its cost-effective grocery offerings, emphasizes its digital strategy through aldicareers.com.au and the ALDI SÜD app.

• Audience Trends: The website saw a steady increase in visits, with a peak of nearly 1M in February. The monthly true audience consistently surpassed 150K.

• App Engagement: The ALDI SÜD app maintained a stable monthly user base, with active users around 100K each month.

• Ad Spend & Channels: ALDI’s monthly ad spend saw a gradual increase, with significant investments in Instagram and YouTube, achieving over 95M impressions in March.

Conclusion

The digital strategies of Coles, Dan Murphy’s, and ALDI demonstrate the dynamic nature of Australia’s grocery sector. With Sensor Tower’s unparalleled data insights, businesses can gain a nuanced understanding of cross-platform user behavior, making it an essential tool for navigating this competitive landscape.

Explore our Web Insights and App Performance Insights to delve deeper into these trends. For advertising insights, our Pathmatics platform offers comprehensive data on monthly ad spend and impressions.