Leading Telecom Brands in Australia: Q1 2024 Performance Overview

The Australian telecom market continues to evolve, with leading brands like Vodafone, amaysim Australia Pty Ltd, and Belong making significant strides in their digital presence. In Q1 2024, these brands have shown varied trends across their websites and apps, providing insights into user engagement and advertising strategies. Sensor Tower’s comprehensive data offers a unique perspective on these brands’ performance.

Vodafone

Vodafone is renowned for its robust digital footprint, featuring its website, vodafone.com, and the Vi: Recharge, Payments & Games app.

• Audience Trends: From Q4 2023 to Q1 2024, Vodafone’s website visits remained strong, with monthly visits peaking at over 7.6M in January 2024. Monthly unique visits hovered around 1M, showcasing consistent engagement.

• App Engagement: The app saw a steady increase in monthly active users, rising from 434K in October 2023 to approximately 529K by March 2024.

• Ad Spend & Channels: Vodafone's monthly ad spend varied, with a notable spike in February 2024 to over $960K, primarily leveraging Facebook and TikTok for impressions exceeding 200M.

amaysim Australia Pty Ltd

amaysim is a key player in the digital telecom space, offering services through its website, amaysim.com.au, and the amaysim app.

• Audience Trends: The website experienced fluctuations, peaking in December 2023 with monthly visits surpassing 1.4M. Monthly true audience figures stabilized around 400K in early 2024.

• App Engagement: The app maintained a solid monthly active user base, with users reaching around 303K by March 2024, indicating stable mobile engagement.

• Ad Spend & Channels: amaysim's advertising efforts peaked in December 2023 at over $380K monthly, with Facebook being the dominant channel, delivering impressions near 66M.

Belong

Belong is known for its innovative digital strategies, highlighted by its website, belong.com.au, and the Belong app.

• Audience Trends: Belong’s website saw a peak in January 2024, with monthly visits exceeding 2.5M. Monthly true audience numbers remained consistent, averaging around 250K.

• App Engagement: The app’s monthly active users slightly declined, stabilizing at just over 100K by March 2024.

• Ad Spend & Channels: Belong’s monthly ad spend was modest, peaking in December 2023 at approximately $177K, with Facebook and YouTube being the primary channels.

Conclusion

The Q1 2024 data highlights the diverse strategies employed by Vodafone, amaysim Australia Pty Ltd, and Belong in the Australian telecom market. Sensor Tower’s comprehensive data, including Web Insights, App Performance Insights, and Pathmatics, provides unparalleled insights into cross-platform user behavior, crucial for understanding the complexities of the digital landscape.

For more detailed insights, explore Sensor Tower’s offerings to gain a competitive edge in the telecom industry.