Leading Education & Training Brands in Brazil: Q1 2024 Analysis

In the rapidly evolving Education & Training sector in Brazil, several brands have emerged as leaders in digital engagement. This article examines the performance of Brainly, Duolingo, and Udemy from Q4 2023 to Q1 2024, highlighting their trends across websites and apps. Sensor Tower's comprehensive data insights make this analysis possible, offering unparalleled cross-platform user behavior insights.

Brainly, Inc.

Brainly is renowned for its collaborative educational platform, featuring its website, brainly.com, and the Brainly: AI Homework Helper app.

• Audience Trends: From Q4 2023 to Q1 2024, brainly.com experienced notable fluctuations. Monthly visits peaked at over 761M in March 2024, following a significant dip in January. The monthly true audience also saw a rise, with March figures reaching approximately 60M.

• App Engagement: The app's monthly active users rebounded from a low of 2.7M in January 2024 to nearly 6.8M by March, indicating a growing mobile preference.

• Ad Spend & Channels: Brainly's advertising activity was limited during this period, with minimal monthly spend and impressions primarily on Facebook.

Duolingo

Duolingo is a leading platform known for its innovative language learning tools, available on its website, duolingo.com, and the Duolingo - Language Lessons app.

• Audience Trends: The website's monthly visits surged to over 51M in January 2024, with a consistent monthly audience of around 6.8M. The app-only audience remains dominant, illustrating strong mobile engagement.

• App Engagement: Monthly active users grew from 5.2M in October 2023 to over 6M in March 2024, reflecting sustained interest in language learning.

• Ad Spend & Channels: Duolingo's monthly ad spend was concentrated on Facebook and Instagram, with a significant spike in January 2024, reaching over $1.8K and delivering impressions across both platforms.

Udemy, Inc.

Udemy offers a vast array of online courses, accessible via udemy.com and the Udemy Online Video Courses app.

• Audience Trends: The website saw a peak in January 2024 with 50M monthly visits, while the monthly true audience remained stable, averaging around 1.2M.

• App Engagement: The app's monthly active users increased to over 550K in January 2024, before stabilizing around 490K by March.

• Ad Spend & Channels: Significant monthly ad spend was observed on Facebook, with a notable decline in February 2024, while Instagram spending ramped up in January, contributing to a broad reach across platforms.

Conclusion

The Education & Training sector in Brazil continues to thrive with Brainly, Duolingo, and Udemy leading the charge. Sensor Tower's unique capabilities enable detailed analysis of these brands' digital footprints, providing insights into their web and app engagement strategies. As these platforms adapt to changing user preferences, they exemplify the dynamic nature of digital education.

For more detailed insights and comprehensive data, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.